media and marketing convergence

The Inevitable Convergence of Media With Marketing

Gee Ranasinha Marketing

The distinction between what’s media and what’s marketing is eroding. The inevitable result is a convergence and integration of the two – even if the business models required to support such evolution haven’t emerged in the same way.

marketing is not about the technology

Marketing Is Not About Technology

Gee Ranasinha Marketing

Marketing technologies such as social media and online video are simply a means to an end. It’s not about technology itself, but about imagination, creativity and inspiration.

Dr Amy Cuddy - TED Talk

Fake It Until You Become It

Gee Ranasinha Marketing

If you can’t be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect your prospective customers to be?