marketing is not about the technology

Marketing Is Not About Technology

Gee Ranasinha Marketing

Marketing technologies such as social media and online video are simply a means to an end. It’s not about technology itself, but about imagination, creativity and inspiration.

Dr Amy Cuddy - TED Talk

Fake It Until You Become It

Gee Ranasinha Marketing

If you can’t be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect your prospective customers to be?

self marketing your startup

Why DIY-Marketing Your Startup is a BAD idea

Gee Ranasinha Startup marketing

A word of advice for anyone thinking that they can get away with starting a company without having professional marketing resources on board: don’t do it. DIY-marketing a startup business is a recipe for disaster.