The companies that get social media interaction right aren’t necessary the ones who’ve been doing it the longest, or the ones with the largest resources – or with the deepest pockets.
Many startups and small businesses fall into the trap of taking on whatever business opportunity comes their way. But could your business do better by saying “no” ?
Do it right, and your company blog can be a massively valuable business asset. Do it wrong and it’ll be a waste of time, money and effort. It’s your choice.
Any business worth its salt gets complaints, but how easy is it do you make it for your customers to complain?
Ever felt like you could write a book? A new book by Guy Kawasaki and Shawn Welch might be just what you’re looking for.
Your company’s marketing sucks big time. Sorry, but it has to be said. So what are you going to do about it?
Rather than focus everything around a solution-driven proposition, try extending your marketing and lead-generation efforts around creating greater awareness to the factors that contribute to the problem.
Many businesses hate unpredictability – even if by aiding, developing and strengthening predictability takes precedence over meeting the needs of the customer.
If you can’t be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect your prospective customers to be?
Today’s digital lifestyle is tightly woven into the fabric of a new “networked” customer experience. How relevant is your business in this new world?
It seems inevitable that as Customer Service embraces social media, it becomes part of Marketing – which, in reality, it always has been.
I don’t want salespeople repeating marketing copy or technical specifications from the website. If I want a parrot, I’ll buy one.
A word of advice for anyone thinking that they can get away with starting a company without having professional marketing resources on board: don’t do it. DIY-marketing a startup business is a recipe for disaster.
Your business marketing is struggling because your value proposition is no longer perceived as having the same relevance with its target audience.
Companies must assess the real worth of their customers’ business over the course of the buying relationship – and treat them accordingly.