Startup and Small Business
Today’s business climate is radically different from just a few years ago.
So why do companies believe they can continue to sell in the same ways as they have always done?
Today’s buyer is more sophisticated in their purchasing approach.
Yesterday, the Sales Department were deemed responsible for generating revenue. Today, that responsibility lies with the entire company.
Companies can no longer use the same, old-school methodology to sell into today’s new-technology marketplace. That’s where we come in.
Our products and services are designed to help your startup or small business better align its business value communication with today’s buyer expectations.
Contact us today to find out more.
A Range Of Business Marketing Services
What is “Marketing”?
Marketing is whatever people are saying about you.
The object of marketing is simple: To feed the sales channel with leads, and to nurture prospective customers until they enter the decision/buying phase.
We work with your existing sales and marketing personnel to develop programs and campaigns that increase corporate and product awareness. The goal is to build reputation, reliability and trust in your business value offering in the minds of your target audience.
Building trust via thought leadership
- In an age where the web, social and mobile technologies have changed the way we make buying decisions, traditional “push” marketing techniques are no longer as effective as they once were.
Potential buyers are looking for useful, relevant information to help them make the right purchase.
Today, marketing initiatives from organizations that are solely based on self-promotion, hyperbole, and rhetoric are seen by many people as being less trustworthy. Less credible.
What buyers are looking for is information that they consider as being objective, independent, informative and up-to-date – which is where content marketing comes in.
- Content marketing can be defined as being the creation and distribution of media (e.g. articles, images, infographics, videos, white papers, podcasts, etc.) with the aim of attracting your target audience with information that they regard as being helpful in making a purchasing decision.
The objective is to help drive the customer to take action based upon what they read, see, or hear – ultimately leading to some kind of commercial gain.
We help you define content strategy, select appropriate channels and formats, and create and distribute the content.
We also deploy tools to measure the effectiveness of your content marketing to help optimize efforts and maximize Return-On-Investment.
Search Engine Optimization
If they can’t find you, what’s the point?
Many businesses depend on their website appearing high up on search results. Google takes into consideration around 200 factors when assessing a site, to determine how high it will rank against search criteria. In the past 12 months Google’s search engine algorithm was updated more than 1,000 times.
Do you really want to keep up with current SEO best-practices, keyword research, competitor analysis, schema.org tags, and so on? Or is your time better spent by working on your business?
Let us take the strain with our comprehensive small business SEO services. Our team keeps abreast of the latest SEO guidelines and will maintain your site on an ongoing basis to help improve / maintain search rankings.
Social media marketing might be getting all the attention, but the facts don’t lie. Even social media juggernauts such as Facebook agree: the fastest and most cost-effective method of generating sales is still advertising.
However, we’re not talking about the kinds of ad campaigns your parents would recognize. Advertising – like marketing – has had to reinvent itself. Traditional approaches are no longer effective.
We design advertising that cuts through the clutter – whether print, digital, social, or mobile. The aim is to create memorable. channel-agnostic campaigns as engaging as the experiences your selling.
Integrated advertising campaigns that transcend any particular technology, design, or culture.
Many businesses have dabbled in social media marketing over the past few years, with varying degrees of success.
The most common reason why a social media channel isn’t resonating with its targeted audience is to do with the type of content broadcasted. Tweets, Facebook updates, or Google+ posts should not be purely promotional and self-serving.
If your content isn’t interesting or useful in the minds of your audience, it’s seen as just another kind of spam.
Let us help you develop meaningful, relevant and sharable content, engage and monitor conversations. We can also track and analyze metrics to see how you’re doing.
Every business is now a GLOBAL business
Selling into foreign territories or countries requires your business value communication to be more than simply delivered in the target language. It’s much more than simply ‘translation.’ It’s TRANSCREATION.
Transcreation ensures that your value messaging resonates in the minds of your target audience, using cultural and linguistic nuances of the destination language. The result is a piece of communication that doesn’t give the impression that it was originally created in another language.
Using our QARTO online translation management portal you can be assured of fast, accurate content localization for all of your communications needs.
Video: Business Value Matters
If a picture is worth a thousand words, then a video must be worth (at least) a thousand pictures!
Take a look at this 5 minute presentation given by KEXINO’s own Gee Ranasinha at Strasbourg’s first ever Ignite conference. Gee talks about how companies need to adapt their value messaging to better address their customer’s increasing demands in today’s new commercial environment.