Creating strong, engaging marketing for your small business can be tough. Learn the top 10 mistakes to avoid as well as how to fix these common problems.
Why Do Customers Buy From Your Competitors? Because They Can
The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage?
Customer Service Begins Before You Have A Customer
Considering how important it is for any business, Customer Experience should be thought of as a strategic business pillar in the same way as marketing or sales.
Why Marketers Need To Learn The Language Of The Finance Department
Marketers need to better understand how the Finance department works – and thinks – in order to work together to deliver better decisions and outcomes for the business.
What Your Customer Wants – Spoiler Alert: It’s Not Your Product
Why should customers buy from you, rather than your competition? If you don’t have a compelling value proposition for them, customers will buy on price – meaning you’ve probably lost the sale.
Embracing Imperfection: Flaws Make Your Business More Likeable
Customers already assume brands are fallible. Admitting weakness is a tangible demonstration of honesty and, therefore, makes your other claims more believable.
The Business Myth Of First-Mover Advantage
Markets aren’t controlled by first-mover advantage. Market domination is determined by whoever is first to best meet the needs of the customer.
Effective Marketing Doesn’t Have To Mean Expensive Marketing
It’s impossible to express any sufficient level of credibility of the value promise, unless the extent to which you promote the promise is commensurate with the significance of the product or service concerned.
A Marketing Campaign Doesn’t Have To Be Digital
The notion of ‘digital’ and ‘traditional’ marketing being separate is outdated, since all marketing includes digital components.
A Question Of Customer Trust: The Secret To Building A Successful Business
Customers won’t buy from you if they don’t feel they can trust you. How does a business create that feeling of trust?
Does A Customer-Centric Business Exist?
Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.
Thanks to Martech, Marketing Comes Back To Its Roots
The future of marketing is a diverse and modern combination of data analysis, technical and semantic SEO, social, and creative disciplines working together.
Stop Calling Your Small Business A ‘Startup’ – Because It’s Not
Your small business is struggling for the same reasons that any business struggles. Which is precisely why you’re not a startup.
“Millennials” Don’t Exist As A Marketing Segment
Being a millennial is not a ticket to a different kind of mindset. The myth of the “millennial segment” makes a mockery of just about every principle of marketing segmentation.
The Evolving Relationship Between Sales And Marketing
The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant.