Being a millennial is not a ticket to a different kind of mindset. The myth of the “millennial segment” makes a mockery of just about every principle of marketing segmentation.
The Evolving Relationship Between Sales And Marketing
The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant.
The Difference Between Strategy and Tactics
The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.
Offering LESS As A Business Strategy
How many of us wake up and ask ourselves how we can offer LESS than our competition? Probably no one – yet that may be the most important question you can ask yourself about your small business.
Digital Disruption Isn’t Digital Adoption
Meaningful digital disruption is not about society adopting new tools or technologies. It’s about society implementing new behaviors.
The 10 Minute Rule For Keeping Audience Attention
Businesses of every size need to create exceptional, remarkable marketing experiences for their audiences if they are to have a chance of being remembered.
Connecting With ‘Consumer v2.0’
Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.
What Brands Must Know About Storytelling
Companies of all shapes and sizes must evolve their messaging from simple one-dimensional slogans or taglines, to multi-tiered, story-based communications.
Small Business Marketing: You Don’t Know What You Don’t Know
Many small businesses either fail to align their marketing with a business-related issue, or mis-diagnose the root cause of why their marketing isn’t working
Your Market Isn’t As Big As You Think
The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.