Marketing

Marketing during a pandemic is not the time to beat your corporate chest. It’s time to be seen as a valued corporate citizen. The world does not need vague and insincere promises of support.

While social media seems to be more about media and less about social, Google seems to be taking search clicks away from businesses.

Many businesses charge less than they could for their products and services. Pricing based on research and cost analysis provides the confidence to communicate and position a product’s true value.

There’s a trend for every answer to be a digital one. But all the data analytics, martech, chatbots, and targeted ads in the world won’t matter if your core messaging falls flat in its face.

Creating strong, engaging marketing for your small business can be tough. Learn the top 10 mistakes to avoid as well as how to fix these common problems.

The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage?

Considering how important it is for any business, Customer Experience should be thought of as a strategic business pillar in the same way as marketing or sales.

Marketers need to better understand how the Finance department works – and thinks – in order to work together to deliver better decisions and outcomes for the business.

Why should customers buy from you, rather than your competition? If you don’t have a compelling value proposition for them, customers will buy on price – meaning you’ve probably lost the sale.

Customers already assume brands are fallible. Admitting weakness is a tangible demonstration of honesty and, therefore, makes your other claims more believable.

Markets aren’t controlled by first-mover advantage. Market domination is determined by whoever is first to best meet the needs of the customer.

It’s impossible to express any sufficient level of credibility of the value promise, unless the extent to which you promote the promise is commensurate with the significance of the product or service concerned.

The notion of ‘digital’ and ‘traditional’ marketing being separate is outdated, since all marketing includes digital components.

Customers won’t buy from you if they don’t feel they can trust you. How does a business create that feeling of trust?

Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.