Marketers need to better understand how the Finance department works and thinks in order to work together to deliver better decisions and outcomes for the business.
What Your Customer Wants – Spoiler Alert: It’s Not Your Product
Why should customers buy from you, rather than your competition? If you don’t have a compelling value proposition for them, customers will buy on price – meaning you’ve probably lost the sale.
Embracing Imperfection: Flaws Make Your Business More Likeable
Customers already assume brands are fallible. Admitting weakness is a tangible demonstration of honesty and, therefore, makes your other claims more believable.
The Business Myth Of First-Mover Advantage
Markets aren’t controlled by first-mover advantage. Market domination is determined by whoever is first to best meet the needs of the customer.
Effective Marketing Doesn’t Have To Mean Expensive Marketing
It’s impossible to express any sufficient level of credibility of the value promise, unless the extent to which you promote the promise is commensurate with the significance of the product or service concerned.
A Marketing Campaign Doesn’t Have To Be Digital
The notion of ‘digital’ and ‘traditional’ marketing being separate is outdated, since all marketing includes digital components.
A Question Of Trust: The Secret To Building A Successful Business
Customers won’t buy from you if they don’t feel they can trust you. How does a business create that feeling of trust?
Does A Customer-Centric Business Exist?
Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.
Why The GDPR Will Improve Your Marketing
The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses of all sizes (and locations) to improve their marketing performance.
Stop Calling Your Small Business A ‘Startup’
Your small business is struggling for the same reasons that any business struggles. Which is precisely why you’re not a startup.
“Millennials” Don’t Exist
Being a millennial is not a ticket to a different kind of mindset. The myth of the “millennial segment” makes a mockery of just about every principle of marketing segmentation.