millennial marketing

“Millennials” Don’t Exist

Gee Ranasinha Business, Marketing

Being a millennial is not a ticket to a different kind of mindset. The myth of the “millennial segment” makes a mockery of just about every principle of marketing segmentation.

creative connected consumer

Connecting With ‘Consumer v2.0’

Gee Ranasinha Marketing

Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.