crisis marketing advice

Reading The Room: Marketing During A Crisis

Gee Ranasinha Marketing

Marketing during a pandemic is not the time to beat your corporate chest. It’s time to be seen as a valued corporate citizen. The world does not need vague and insincere promises of support.

you are not marketing

What You’re Doing Isn’t Marketing

Gee Ranasinha Marketing

There’s a trend for every answer to be a digital one. But all the data analytics, martech, chatbots, and targeted ads in the world won’t matter if your core messaging falls flat in its face.

customer-centric organization

Does A Customer-Centric Business Exist?

Gee Ranasinha Marketing

Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.