Today’s truly effective Marketing Department needs to expand into previously-restricted departmental silos such as sales, support, and even finance.
COVID-19 Makes Marketing More Important Than Ever
The structural and behavioral changes brought about by COVID-19 means marketing has never been more important than today.
Why RFPs Don’t Work When Selecting A Marketing Agency
RFPs are an ineffective way to find a marketing agency partner for your business.
Reading The Room: Marketing During A Crisis
Marketing during a pandemic is not the time to beat your corporate chest. It’s time to be seen as a valued corporate citizen. The world does not need vague and insincere promises of support.
How Changes To Search and Social Media Negatively Affect Your Business
While social media seems to be more about media and less about social, Google seems to be taking search clicks away from businesses.
Selling A Premium Product Is About More Than Its Price
Many businesses charge less than they could for their products and services. Pricing based on research and cost analysis provides the confidence to communicate and position a product’s true value.
What You’re Doing Isn’t Marketing
There’s a trend for every answer to be a digital one. But all the data analytics, martech, chatbots, and targeted ads in the world won’t matter if your core messaging falls flat in its face.
Top 10 Small Business Marketing Mistakes
Creating strong, engaging marketing for your small business can be tough. Learn the top 10 mistakes to avoid as well as how to fix these common problems.
Why Do Customers Buy From Your Competitors? Because They Can
The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage?
Customer Service Begins Before You Have A Customer
Considering how important it is for any business, Customer Experience should be thought of as a strategic business pillar in the same way as marketing or sales.
Why Marketers Need To Learn The Language Of The Finance Department
Marketers need to better understand how the Finance department works – and thinks – in order to work together to deliver better decisions and outcomes for the business.
What Your Customer Wants – Spoiler Alert: It’s Not Your Product
Why should customers buy from you, rather than your competition? If you don’t have a compelling value proposition for them, customers will buy on price – meaning you’ve probably lost the sale.
Embracing Imperfection: Flaws Make Your Business More Likeable
Customers already assume brands are fallible. Admitting weakness is a tangible demonstration of honesty and, therefore, makes your other claims more believable.
The Business Myth Of First-Mover Advantage
Markets aren’t controlled by first-mover advantage. Market domination is determined by whoever is first to best meet the needs of the customer.
Effective Marketing Doesn’t Have To Mean Expensive Marketing
It’s impossible to express any sufficient level of credibility of the value promise, unless the extent to which you promote the promise is commensurate with the significance of the product or service concerned.