millennial marketing

“Millennials” Don’t Exist

Gee Ranasinha Business, Marketing

Being a millennial is not a ticket to a different kind of mindset. The myth of the “millennial segment” makes a mockery of just about every principle of marketing segmentation.

creative connected consumer

Connecting With ‘Consumer v2.0’

Gee Ranasinha Marketing

Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.

big market small market

Your Market Isn’t As Big As You Think

Gee Ranasinha Marketing

The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.