Marketing Isn't Everything
It's The Only Thing
Small business marketing services designed to realize tangible results.
From a knock-em-dead slide presentation to an end-to-end marketing strategy including branding, collateral development, social media, website design, SEO, video, advertising, and more.
Regardless of the size of the task, our team can help.
If You Build It,They WON'T Come
Your start-up or small business will live or die based upon the success – or otherwise – of your marketing.
Even if you have the best product or service, the reality is no-one is going to beat a path to your door. No-one is going to search you out to give you their business. Don’t be deluded into thinking otherwise.
Marketing isn’t a cost to doing business.
Marketing IS your business.
More Effective Marketing Materials
As your startup or small business operational marketing partner, we help you develop effective inbound and outbound marketing content designed to increase lead generation and customer satisfaction. More sales are closed, leading to increased corporate revenue.
It’s not just about pretty pictures. We combine images and text with stunning design to maximize conversions and lead generation. LEARN MORE →
Collateral Design and Production
Better sales tools means better sales. As well as digital content we design and produce brochures, factsheets, presentations, direct mail, newsletters, and eBooks. LEARN MORE →
Conversion Rate Optimization
Find out why visitors aren’t buying or signing-up. We set up A/B testing, heatmapping, analytics, and reporting. LEARN MORE →
We plan your content strategy and produce materials (text, images, video, audio) for blogs, white papers, eBooks, infographics, social media, and more.
Search Engine Optimization (SEO)
Enhance your content to rank better on search engines. Analyses, keyword research, content and metadata optimization, structured data markup, and more. LEARN MORE →
Corporate Video Production
A range of video production services – whiteboard explainers, product demos, infomercials, and tradeshow promos. LEARN MORE →
It’s not just designing a logo. It’s about creating a portfolio of visual and textural assets that embrace the essence of your company’s brand promise.
Pay-Per-Click (PPC) Advertising
We design your ad, set-up your campaign (Google Adwords, Facebook, LinkedIn), implement retargeting, monitoring, and reporting. We even design your landing page.
Public Relations and Social Media
We find and engage with the most important influencers, produce and distribute media releases, write your blog, create eNewsletters, etc.
Small Business Marketing Solutions
One size certainly doesn’t fit all. Start-ups and small businesses have unique and particular marketing needs.
That’s why we offer a range of marketing services specifically tailored to the needs (and budgets) of smaller organizations.
Our range of small business marketing solutions are designed to increase awareness, reputation, and trust in the minds of your audience.
Better Sales Tools
It’s often the case that the worst people to put in charge of producing sales materials are the sales, marketing, or product management teams themselves!
Internal staff are often “too close” to the company to be able to supply collateral that can stand up to scrutiny by in-field sales personnel, channel sales people – and prospective customers.
After taking the time to understand your products or services, your value proposition and your customer profiles, our team work alongside your direct or indirect sales channels to develop effective and memorable marketing collateral that increase your sales closure rates.
Get Your Marketing Priorities Right
Before investing in lead generation, ensure your website is the best it can be
Before spending time and money on any external lead generation tactics, get your marketing priorities in the right order. Priority One: make sure your website is looking and performing to the best of its ability.
Many business owners come to us asking why their marketing isn’t working. But their website runs slow, the text needs rewriting, and the design looks outdated. It’s no wonder their marketing results are so poor!
Your website represents your brand online. It’s the ultimate destination of nearly every digital marketing initiative. Your site needs to look awesome before you bring people to it. Otherwise it's like inviting guests to dinner without bothering to clean your home.
Don't throw money down the drain. If your website isn’t looking its best, neither will your marketing results.
We'll update the design, text and imagery to best resonate with your audience. We'll deal with the technicalities and turn your website into a lean, mean, lead-generation machine.
Search engine optimization used to be just the process of presenting content in the best way possible for search engines, with the specific goal of ranking high on search results. Effective and sustainable SEO has now become a lot more.
Today’s SEO includes topic research, content creation, brand voice, and even user experience. Search engines are now looking to show results better tuned to user search intent, not just simple keyword matches. Moreover, applying many of the SEO techniques popular just a few years ago could now get your site penalized.
Our SEO programs are based on a heuristic, iterative approach that takes a 360° view of your entire business presentation – not just your website.
Developing a "Buyer Vocabulary"
We believe that a key part of producing effective marketing collateral is adopting a “buyer vocabulary” – using the words, phrases and terms that your potential customers use themselves.
Too many companies fill their communications with incomprehensible jargon, technicalities and acronyms. Studies have proven time and again that customers prefer simple, clear messaging. You can read more in our article The Importance Of Simplifying Your Marketing Message.
By developing a “prospect dictionary” and positioning your marketing message around offering your customer a solution to their problem, buyers see you as less of a supplier and more of an equal – and are more inclined to purchase your product or service as a result.
Your Next Step
Hopefully, you’ve liked what you’ve heard so far. The next stage is to get in touch with us. Let’s discuss your particular corporate goals, requirements, timeframe and budget.
Regardless of the size of your business, we can put together a tailor-made program that will help address the particular sales or marketing issues that are preventing your company from realizing its true potential.
Together, we will develop the right combination of strategy and tactics that’s right for your business.
Contact us today to arrange a free, no-obligation discussion. We’ll cut through the jargon and gobbledegook, and answer all your questions.