Marketing back to its roots

Marketing Comes Back To Its Roots

Gee Ranasinha Business

The future of marketing is a diverse and modern combination of data analysis, technical and semantic SEO, social, and creative disciplines working together.

GDPR implication for marketers

Why The GDPR Will Improve Your Marketing

Gee Ranasinha Business

The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses of all sizes (and locations) to improve their marketing performance.

listening to bad marketing advice

Most Business Marketing Advice is Wrong

Gee Ranasinha Business

Most advice from so-called marketing gurus aren’t worth the blogs they’re written on. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas.

big business mentality is slow and cumbersome

Growing A Business: When Bigger Isn’t Better

Gee Ranasinha Business

The problem with building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come. Today the innovation opportunity lies in the ability to address more transient customer needs.