millennial marketing

“Millennials” Don’t Exist

Gee Ranasinha Business, Marketing

Being a millennial is not a ticket to a different kind of mindset. The myth of the “millennial segment” makes a mockery of just about every principle of marketing segmentation.

big business mentality is slow and cumbersome

Growing A Business: When Bigger Isn’t Better

Gee Ranasinha Business

The problem with building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come. Today the innovation opportunity lies in the ability to address more transient customer needs.