The structural and behavioral changes brought about by COVID-19 means marketing has never been more important than today.
Any great marketing strategy has at its core a deep and fundamental understanding of customer behavior.
Is your marketing agency a ‘supplier’, or a ‘partner’? Here are some tips on evaluating your current marketing firm, and what to consider if you’re looking for a new one.
At its most fundamental, marketing is about effecting change. The challenge is educating, informing and/or entertaining your audience to be perceived as the change you want to happen.
The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses of all sizes (and locations) to improve their marketing performance.
Most advice from so-called marketing gurus aren’t worth the blogs they’re written on. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas.
“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry.
The problem with building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come. Today the innovation opportunity lies in the ability to address more transient customer needs.
Lead nurturing is the process of building relationships, reputation and trust with sales prospects in ways that are consistent, timely and relevant.
I don’t want salespeople repeating marketing copy or technical specifications from the website. If I want a parrot, I’ll buy one.
Your business marketing is struggling because your value proposition is no longer perceived as having the same relevance with its target audience.
Marketing is everything from what you sell, to how you sell it. To say that Marketing is dead is like saying that business itself is dead.
20 years ago the very fact your business was local was enough for customers to buy from you. Today that’s no longer enough.
Today – more than ever – you better make sure that your product delivers on its promise. In today’s connected-customer environment where product information is so freely available, the sales division can no longer cover-up product weaknesses in the same way that it used to.
If you’re not happy with the way things are going, what fundamental, radical, extra-ordinary changes are you prepared to make to your business to change things?