The structural and behavioral changes brought about by COVID-19 means marketing has never been more important than today.
The Importance of Marketing Strategy in Today’s Evolving Free Market
Any great marketing strategy has at its core a deep and fundamental understanding of customer behavior.
Choosing The Right Marketing Agency For Your Small Business
Is your marketing agency a ‘supplier’, or a ‘partner’? Here are some tips on evaluating your current marketing firm, and what to consider if you’re looking for a new one.
Better Business Marketing Means Having A Better Business
At its most fundamental, marketing is about effecting change. The challenge is educating, informing and/or entertaining your audience to be perceived as the change you want to happen.
Why The GDPR Will Improve Your Marketing
The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses of all sizes (and locations) to improve their marketing performance.
Most Business Marketing Advice is Wrong
Most advice from so-called marketing gurus aren’t worth the blogs they’re written on. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas.
Why “Good Enough” Leads To Marketing Mediocrity
“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry.
Growing A Business: When Bigger Isn’t Better
The problem with building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come. Today the innovation opportunity lies in the ability to address more transient customer needs.
Sales Lead Nurturing: Keeping Prospects On The Boil
Lead nurturing is the process of building relationships, reputation and trust with sales prospects in ways that are consistent, timely and relevant.
Selling Means Knowing When To Shut Up
I don’t want salespeople repeating marketing copy or technical specifications from the website. If I want a parrot, I’ll buy one.
Small Business Marketing: You Can’t Be Half Pregnant
Your business marketing is struggling because your value proposition is no longer perceived as having the same relevance with its target audience.
Sorry, HBR. Marketing is most certainly NOT dead.
Marketing is everything from what you sell, to how you sell it. To say that Marketing is dead is like saying that business itself is dead.
Every Business Is A Global Business: The Illusion Of Location
20 years ago the very fact your business was local was enough for customers to buy from you. Today that’s no longer enough.
Even The Best Salesperson Can’t Save a Poor Product
Today – more than ever – you better make sure that your product delivers on its promise. In today’s connected-customer environment where product information is so freely available, the sales division can no longer cover-up product weaknesses in the same way that it used to.
Business Change Is Inevitable
If you’re not happy with the way things are going, what fundamental, radical, extra-ordinary changes are you prepared to make to your business to change things?