Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
The passing of a legendary business figure.
The mobile version of your website needs to present content differently from the desktop version.
The role of a marketer has changed, to now include the curation of user-generated content and use the company’s visibility to push this content to the their audience. So do we still need product brochures?
Few businesses take the content of their customer-facing collateral as seriously as they should.
Some great insights from an industry veteran.
The most dangerous marketing strategy for your business today is to be seen as being “average”.
If you don’t seem credible to your customer, they’ll buy elsewhere.
There’s too much content out there for most of us to consume. Curation is the next era for the web, but what are the implications for your business?
Just because you can, doesn’t mean you should.
Have PR agencies become lazy and complacent in how they represent their clients?
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.