Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
Shouting Can’t Compete With Storytelling
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
Email Marketing: It’s a Question Of Value
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Howzat! Communicating Information like Twenty20
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
Stay Hungry. Stay Foolish.
The passing of a legendary business figure.
The Mobile Web Isn’t The Web
The mobile version of your website needs to present content differently from the desktop version.
Have Product Brochures Become Obsolete?
The role of a marketer has changed, to now include the curation of user-generated content and use the company’s visibility to push this content to the their audience. So do we still need product brochures?
Content Isn’t Everything. It’s The Only Thing.
Few businesses take the content of their customer-facing collateral as seriously as they should.
“Google & Microsoft Are History” Video
Some great insights from an industry veteran.
Don’t Be (Seen As) An Average Company
The most dangerous marketing strategy for your business today is to be seen as being “average”.
Maintaining Credibility In The Eyes Of Your Customer
If you don’t seem credible to your customer, they’ll buy elsewhere.
Social Media Grows Up: Welcome To The Age of Curation
There’s too much content out there for most of us to consume. Curation is the next era for the web, but what are the implications for your business?
Stop Spamming Your Customers
Just because you can, doesn’t mean you should.
No-one Reads Your Press Release: Why PR Became Lazy
Have PR agencies become lazy and complacent in how they represent their clients?
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.