“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry.
Mobile Marketing Isn’t Just For Apple Devices
If you’re targeting an audience who uses a mobile device that’s different from the one you personally own, then you owe it to them to (at least) be familiar with that device.
Today’s Marketing Combines Big Data With Sound Intuition
Today’s marketers can’t just simply rely on Big Data for their decisions, any more than they can rely purely on gut feeling. Today’s marketing is about the combination of the two.
Everyone Is Not Your Target Customer
There are any number of reasons why your target customer doesn’t think your product is all that.
Your Business Competition Isn’t Who You Think It Is
You can’t really market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better your marketing will be.
Growing A Business: When Bigger Isn’t Better
The problem with building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come. Today the innovation opportunity lies in the ability to address more transient customer needs.
When Customer Choice Is Bad For Business
Offering too much customer choice in your business, product or services prevents customers making any choice at all.
Conversion Rate Optimization For Your Website: Knowing vs. Guessing
Conversion Rate Optimization is the combination of the objective with the subjective – making creative content decisions based upon quantitative data.
A Mobile-Friendly Website Now Impacts SEO
Having a website that’s optimized for mobile-devices has been growing in importance for some time. With Google’s latest search algorithm changes, it’s become critical.
Review: The Art Of The Start 2.0 by Guy Kawasaki
2004’s “The Art of the Start” ranks as one of the best book around on the subject of startups. Now Guy Kawasaki has updated it. If you are looking to read just one book on start-ups and business development, your journey has ended.
Are Legacy Products Hurting Business Growth?
Are your organization’s legacy products, features or services still pulling their weight? If you’re not focused on maintaining and growing them, then you should be focused on replacing them.
Your Customers Don’t Believe Your Marketing
There’s an alternative to spewing-out hype and rhetoric. If you choose to tell your story in a way that’s more believable, then you have half a chance of your audience choosing to give you their attention.
iBeacons In Your Marketing: This year’s QR Codes?
Mobile marketing is the same as any other marketing: Give an irresistible and compelling reason for your audience to allow you to contact them and they’ll come – whether it’s iBeacons, QR codes or whatever else is around the corner.
Your Customers Aren’t Stupid: Stop Marketing To Them That Way
Being “simple” is about being understood quickly and easily by using the right words and phrases. Being “simplistic”, in contrast, assumes that your audience won’t understand what you’re saying unless you dumb it down to death.
You Had Me At Hello: Your Customer’s First Impression
The problem with first impressions isn’t that they’re not important – because they are. But that we have no idea when that first impression is going to manifest.