The Art Of The Start 2.0 Book Cover Image

Review: The Art Of The Start 2.0 by Guy Kawasaki

Gee Ranasinha Marketing

2004’s “The Art of the Start” ranks as one of the best book around on the subject of startups. Now Guy Kawasaki has updated it. If you are looking to read just one book on start-ups and business development, your journey has ended.

legacy products preventing business growth

Are Legacy Products Hurting Business Growth?

Gee Ranasinha Marketing

Are your organization’s legacy products, features or services still pulling their weight? If you’re not focused on maintaining and growing them, then you should be focused on replacing them.

do your customers believe what you say

Your Customers Don’t Believe You

Gee Ranasinha Marketing

There’s an alternative to spewing-out hype and rhetoric. If you choose to tell your story in a way that’s more believable, then you have half a chance of your audience choosing to give you their attention.

iBeacons are the next qr codes

iBeacons: This year’s QR Codes?

Gee Ranasinha Marketing

Mobile marketing is the same as any other marketing: Give an irresistible and compelling reason for your audience to allow you to contact them and they’ll come – whether it’s iBeacons, QR codes or whatever else is around the corner.

dunce customer

Your Customers Aren’t Stupid

Gee Ranasinha Marketing

Being “simple” is about being understood quickly and easily by using the right words and phrases. Being “simplistic”, in contrast, assumes that your audience won’t understand what you’re saying unless you dumb it down to death.

feel the fear, then do it anyway

There’s No Room For Fear In Business

Gee Ranasinha Marketing

Fear is never far away when starting or running any business. If you want an easy life then find another job. Fear, insecurity, uncertainty, and anxiety are part of what you signed up to.

Being different means standing out

Stop Trying To Be Different

Gee Ranasinha Marketing

Customer attention can no longer be held by things they don’t care about. Somehow businesses have come to believe that “standing out” is about “being different”. The truth is that what really moves customers is emotion, not hyperbole.