Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.
What Brands Must Know About Storytelling
Companies of all shapes and sizes must evolve their messaging from simple one-dimensional slogans or taglines, to multi-tiered, story-based communications.
Small Business Marketing: You Don’t Know What You Don’t Know
Many small businesses either fail to align their marketing with a business-related issue, or mis-diagnose the root cause of why their marketing isn’t working
Your Market Isn’t As Big As You Think
The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.
Presenting A Unified Customer Experience With Your Marketing
To provide a unified customer experience means a new way of doing business. one where the entire organization delivers a seamless, personalized and relevant customer experience, no matter where the interaction takes place.
The Specialization of Business Process
Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”.
All Products Have Become Commodities
Products, no matter how great they may be, are commodities. How much your brand is liked is the new barometer of how much advocacy it will generate.
Why “Good Enough” Leads To Marketing Mediocrity
“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry.
Mobile Marketing Isn’t Just For Apple Devices
If you’re targeting an audience who uses a mobile device that’s different from the one you personally own, then you owe it to them to (at least) be familiar with that device.
Today’s Marketing Combines Big Data With Sound Intuition
Today’s marketers can’t just simply rely on Big Data for their decisions, any more than they can rely purely on gut feeling. Today’s marketing is about the combination of the two.
Everyone Is Not Your Target Customer
There are any number of reasons why your target customer doesn’t think your product is all that.
Your Business Competition Isn’t Who You Think It Is
You can’t really market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better your marketing will be.
Growing A Business: When Bigger Isn’t Better
The problem with building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come. Today the innovation opportunity lies in the ability to address more transient customer needs.
When Customer Choice Is Bad For Business
Offering too much customer choice in your business, product or services prevents customers making any choice at all.
Conversion Rate Optimization For Your Website: Knowing vs. Guessing
Conversion Rate Optimization is the combination of the objective with the subjective – making creative content decisions based upon quantitative data.