You can’t really market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better your marketing will be.
The problem with building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come. Today the innovation opportunity lies in the ability to address more transient customer needs.
Offering too much customer choice in your business, product or services prevents your customers making any choice at all.
Conversion Rate Optimization is the combination of the objective with the subjective – making creative content decisions based upon quantitative data.
Having a website that’s optimized for mobile-devices has been growing in importance for some time. With Google’s latest search algorithm changes, it’s become critical.
2004’s “The Art of the Start” ranks as one of the best book around on the subject of startups. Now Guy Kawasaki has updated it. If you are looking to read just one book on start-ups and business development, your journey has ended.
Are your organization’s legacy products, features or services still pulling their weight? If you’re not focused on maintaining and growing them, then you should be focused on replacing them.
There’s an alternative to spewing-out hype and rhetoric. If you choose to tell your story in a way that’s more believable, then you have half a chance of your audience choosing to give you their attention.
Mobile marketing is the same as any other marketing: Give an irresistible and compelling reason for your audience to allow you to contact them and they’ll come – whether it’s iBeacons, QR codes or whatever else is around the corner.
Being “simple” is about being understood quickly and easily by using the right words and phrases. Being “simplistic”, in contrast, assumes that your audience won’t understand what you’re saying unless you dumb it down to death.