listening to bad marketing advice

Most Business Marketing Advice is Wrong

Gee Ranasinha Business

Most advice from so-called marketing gurus aren’t worth the blogs they’re written on. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas.

big market small market

Your Market Isn’t As Big As You Think

Gee Ranasinha Marketing

The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.

Specialization of business processes

The Specialization of Business Process

Gee Ranasinha Marketing

Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”.