The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant.
The Difference Between Strategy and Tactics
The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.
Offering Fewer Product Features As A Marketing Strategy: The 80/20 Rule
How many of us wake up and ask ourselves how we can offer LESS than our competition? Probably no one – yet that may be the most important question you can ask yourself about your small business. Welcome to the 80/20 Rule.
Digital Disruption Isn’t Digital Adoption: Technology Isn’t Changing Society “Like Never Before”
Meaningful digital disruption is not about society adopting new tools or technologies. It’s about society implementing new behaviors.
The 10 Minute Rule For Keeping Audience Attention
Businesses of every size need to create exceptional, remarkable marketing experiences for their audiences if they are to have a chance of being remembered.
Most Business Marketing Advice is Wrong
Most advice from so-called marketing gurus aren’t worth the blogs they’re written on. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas.
Marketing To The “Connected Consumer”
Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.
What Brands Must Know About Storytelling
Companies of all shapes and sizes must evolve their messaging from simple one-dimensional slogans or taglines, to multi-tiered, story-based communications.
Small Business Marketing: You Don’t Know What You Don’t Know
Many small businesses either fail to align their marketing with a business-related issue, or mis-diagnose the root cause of why their marketing isn’t working
Your Market Isn’t As Big As You Think
The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.
Presenting A Unified Customer Experience With Your Marketing
To provide a unified customer experience means a new way of doing business. one where the entire organization delivers a seamless, personalized and relevant customer experience, no matter where the interaction takes place.
The Specialization of Business Process
Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”.
All Products Have Become Commodities
Products, no matter how great they may be, are commodities. How much your brand is liked is the new barometer of how much advocacy it will generate.
Why “Good Enough” Leads To Marketing Mediocrity
“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry.
Mobile Marketing Isn’t Just For Apple Devices
If you’re targeting an audience who uses a mobile device that’s different from the one you personally own, then you owe it to them to (at least) be familiar with that device.