To provide a unified customer experience means a new way of doing business. one where the entire organization delivers a seamless, personalized and relevant customer experience, no matter where the interaction takes place.
The Specialization of Business Process
Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”.
All Products Have Become Commodities
Products, no matter how great they may be, are commodities. How much your brand is liked is the new barometer of how much advocacy it will generate.
Why “Good Enough” Leads To Marketing Mediocrity
“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry.
Mobile Marketing Isn’t Just For Apple Devices
If you’re targeting an audience who uses a mobile device that’s different from the one you personally own, then you owe it to them to (at least) be familiar with that device.
Today’s Marketing Combines Big Data With Sound Intuition
Today’s marketers can’t just simply rely on Big Data for their decisions, any more than they can rely purely on gut feeling. Today’s marketing is about the combination of the two.
Everyone Is Not Your Target Customer
There are any number of reasons why your target customer doesn’t think your product is all that.
Your Business Competition Isn’t Who You Think It Is
You can’t really market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better your marketing will be.
Growing A Business: When Bigger Isn’t Better
The problem with building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come. Today the innovation opportunity lies in the ability to address more transient customer needs.
When Customer Choice Is Bad For Business
Offering too much customer choice in your business, product or services prevents customers making any choice at all.
Conversion Rate Optimization For Your Website: Knowing vs. Guessing
Conversion Rate Optimization is the combination of the objective with the subjective – making creative content decisions based upon quantitative data.
A Mobile-Friendly Website Now Impacts SEO
Having a website that’s optimized for mobile-devices has been growing in importance for some time. With Google’s latest search algorithm changes, it’s become critical.
Review: The Art Of The Start 2.0 by Guy Kawasaki
2004’s “The Art of the Start” ranks as one of the best book around on the subject of startups. Now Guy Kawasaki has updated it. If you are looking to read just one book on start-ups and business development, your journey has ended.
Are Legacy Products Hurting Business Growth?
Are your organization’s legacy products, features or services still pulling their weight? If you’re not focused on maintaining and growing them, then you should be focused on replacing them.
Your Customers Don’t Believe Your Marketing
There’s an alternative to spewing-out hype and rhetoric. If you choose to tell your story in a way that’s more believable, then you have half a chance of your audience choosing to give you their attention.