outsourced marketing

Is “Outsourcing” Obsolete?

Gee Ranasinha Customer Service, Marketing

There’s a great article over at Accenture.com about how outsourcing has changed the way that companies of all sizes operate and deliver their business value. Today, there are few companies they don’t outsource at least some of their infrastructural or organizational processes. Today’s market for outsourcing is estimated at more than $300Bn and projected to top $400Bn in 2010.

Today, outsourcing is everywhere. Not just in ‘traditional’ outsourcing tasks such as back-office operations, customer-service centers and IT, but in key business processes marketing or managing a company’s software investment. If you think about it, all of these new cloud-based services from companies such as Google, Apple, Salesforce.com, and even Microsoft are really outsourcing models.

Your company already outsources services, even if you may not think of it as outsourcing. Maybe it’s by employing consultants, public relations firms, accounting auditors or design and print services. Maybe you have a company that looks after your website, your vehicle fleet, or your temporary personnel.

So if outsourcing is everywhere, how much longer can it get away with having its own name which, by inference, segregates it from ‘mainstream’ business processes? Perhaps the very word “Outsourcing” is now obsolete, simply because of its ubiquity.

About the Author
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Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he’s an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at https://kexino.com/gee-ranasinha/


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