self marketing your startup

Why DIY-Marketing Your Startup is a BAD idea

Gee Ranasinha Startup marketing

A word of advice for anyone thinking that they can get away with starting a company without having professional marketing resources on board: don’t do it. DIY-marketing a startup business is a recipe for disaster.

winning in business is like winning in sport

Being The Best In Your Business

Gee Ranasinha Marketing

Customers need to be sure that you’re the best choice – for them, at this particular point in time, based upon their list of influencing factors. What are you doing to help them make the right choice?

competition in business

Your Business Is Competing With Apple

Gee Ranasinha Marketing

Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.