Today’s digital lifestyle is tightly woven into the fabric of a new “networked” customer experience. How relevant is your business in this new world?
How Social Media Puts The “Service” Back Into Customer Service
It seems inevitable that as Customer Service embraces social media, it becomes part of Marketing – which, in reality, it always has been.
Selling Means Knowing When To Shut Up
I don’t want salespeople repeating marketing copy or technical specifications from the website. If I want a parrot, I’ll buy one.
Why DIY-Marketing Your Startup is a BAD idea
A word of advice for anyone thinking that they can get away with starting a company without having professional marketing resources on board: don’t do it. DIY-marketing a startup business is a recipe for disaster.
Small Business Marketing: You Can’t Be Half Pregnant
Your business marketing is struggling because your value proposition is no longer perceived as having the same relevance with its target audience.
Customer Lifetime Value: A Marathon, Not A Sprint.
Companies must assess the real worth of their customers’ business over the course of the buying relationship – and treat them accordingly.
Sorry, HBR. Marketing is most certainly NOT dead.
Marketing is everything from what you sell, to how you sell it. To say that Marketing is dead is like saying that business itself is dead.
Every Business Is A Global Business: The Illusion Of Location
20 years ago the very fact your business was local was enough for customers to buy from you. Today that’s no longer enough.
Being A Social Brand Doesn’t Make You A Social Business
The creation of a social brand has become commonplace. But building a social business is an investment in customer relevance for the future.
Marketing The Buying Experience: How Do You Make Them Feel?
Every business today is actually marketing two distinct value propositions to its customers – and probably doesn’t even know it.
Marketing Your Business: How Different Are You Really?
You can no longer get attention by shouting louder, like you could in the old days (i.e. anything more than about 3 years ago).
Today, you get attention by sounding different.
Marketing Strategy and Sales Strategy: The Need For Integration
“Spray and Pray” can no longer be relied upon. There’s increasing importance in aligning a company’s marketing strategy with sales strategy to form a single cohesive revenue capture model.
Being The Best In Your Business
Customers need to be sure that you’re the best choice – for them, at this particular point in time, based upon their list of influencing factors. What are you doing to help them make the right choice?
Your Business Is Competing With Apple
Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.
Measuring Social Media ROI With The Wrong Tape Measure
Many companies are designing their social media strategies around “Likes” or “ReTweets”. Instead, we should be designing for an action or an outcome – something that results in a transaction of some sort.