Dr Amy Cuddy - TED Talk

Fake It Until You Become It

Gee Ranasinha Marketing

If you can’t be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect your prospective customers to be?

self marketing your startup

Why DIY-Marketing Your Startup is a BAD idea

Gee Ranasinha Startup marketing

A word of advice for anyone thinking that they can get away with starting a company without having professional marketing resources on board: don’t do it. DIY-marketing a startup business is a recipe for disaster.

winning in business is like winning in sport

Being The Best In Your Business

Gee Ranasinha Marketing

Customers need to be sure that you’re the best choice – for them, at this particular point in time, based upon their list of influencing factors. What are you doing to help them make the right choice?