Products, no matter how great they may be, are commodities. How much your brand is liked is the new barometer of how much advocacy it will generate.
“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry.
If you’re targeting an audience who uses a mobile device that’s different from the one you personally own, then you owe it to them to (at least) be familiar with that device.
Today’s marketers can’t just simply rely on Big Data for their decisions, any more than they can rely purely on gut feeling. Today’s marketing is about the combination of the two.
There are any number of reasons why your target customer doesn’t think your product is all that.
You can’t really market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better your marketing will be.
The problem with building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come. Today the innovation opportunity lies in the ability to address more transient customer needs.
Offering too much customer choice in your business, product or services prevents your customers making any choice at all.
Conversion Rate Optimization is the combination of the objective with the subjective – making creative content decisions based upon quantitative data.
Having a website that’s optimized for mobile-devices has been growing in importance for some time. With Google’s latest search algorithm changes, it’s become critical.