customer-centric organization

Does A Customer-Centric Business Exist?

Gee Ranasinha Marketing

Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.

Marketing back to its roots

Marketing Comes Back To Its Roots

Gee Ranasinha Business

The future of marketing is a diverse and modern combination of data analysis, technical and semantic SEO, social, and creative disciplines working together.

GDPR implication for marketers

Why The GDPR Will Improve Your Marketing

Gee Ranasinha Business

The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses of all sizes (and locations) to improve their marketing performance.

marketing strategy vs tactics

The Difference Between Strategy and Tactics

Gee Ranasinha Marketing

The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.

The Business Strategy Of Offering Less

Offering LESS As A Business Strategy

Gee Ranasinha Marketing

How many of us wake up and ask ourselves how we can offer LESS than our competition? Probably no one – yet that may be the most important question you can ask yourself about your small business.