creative connected consumer

Connecting With ‘Consumer v2.0’

Gee Ranasinha Marketing

Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.

big market small market

Your Market Isn’t As Big As You Think

Gee Ranasinha Marketing

The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.

a common goal of delivering a seamless, personalized and relevant customer experience

Presenting A Unified Customer Experience

Gee Ranasinha Marketing

To provide a unified customer experience means a new way of doing business. one where the entire organization delivers a seamless, personalized and relevant customer experience, no matter where the interaction takes place.

Specialization of business processes

The Specialization of Business Process

Gee Ranasinha Marketing

Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”.