customer-centric organization

Does A Customer-Centric Business Exist?

Gee Ranasinha Marketing

Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.

GDPR implication for marketers

Why The GDPR Will Improve Your Marketing

Gee Ranasinha Business

The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses of all sizes (and locations) to improve their marketing performance.

marketing strategy vs tactics

The Difference Between Strategy and Tactics

Gee Ranasinha Marketing

The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.

listening to bad marketing advice

Most Business Marketing Advice is Wrong

Gee Ranasinha Business

Most advice from so-called marketing gurus aren’t worth the blogs they’re written on. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas.