Making a Mint on YouTube

Gee Ranasinha Business

There’s an interesting article on The New York Times‘ site about how people are making a living out of posting their YouTube videos. The article cites an example of one video producer in California who claims to be earning $17,000 to $20,000 per month – just from YouTube.

Acquired by Google – the kings of making money from online ads – in October 2006, YouTube offers something called a partner program. Once you’ve qualified for partner status, YouTube places advertising in and around the partner-submitted videos and splits the revenue with the video creators.

So is the one-person media company now a reality?

Depending on your business, YouTube and similar video-streaming sites could play an important role in your marketing strategy. It’s certainly not for everyone, and you need to think carefully on how you plan your campaign (corporate-speak promos are a definite no-no, for example). But in the right circumstance and with the right approach, sites such as YouTube can become an innovative and cost-effective messaging vehicle.

You may even be able to make a couple of bucks at the same time.

About the Author
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Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at https://kexino.com/gee-ranasinha/

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