Making a Mint on YouTube

Gee Ranasinha Business

There’s an interesting article on The New York Times‘ site about how people are making a living out of posting their YouTube videos. The article cites an example of one video producer in California who claims to be earning $17,000 to $20,000 per month – just from YouTube.

Acquired by Google – the kings of making money from online ads – in October 2006, YouTube offers something called a partner program. Once you’ve qualified for partner status, YouTube places advertising in and around the partner-submitted videos and splits the revenue with the video creators.

So is the one-person media company now a reality?

Depending on your business, YouTube and similar video-streaming sites could play an important role in your marketing strategy. It’s certainly not for everyone, and you need to think carefully on how you plan your campaign (corporate-speak promos are a definite no-no, for example). But in the right circumstance and with the right approach, sites such as YouTube can become an innovative and cost-effective messaging vehicle.

You may even be able to make a couple of bucks at the same time.

About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

Facebook Twitter Google+

After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at


Share this with your friends

Want to receive our articles by email?

Simply enter your email address here »