There’s an interesting article on The New York Times‘ site about how people are making a living out of posting their YouTube videos. The article cites an example of one video producer in California who claims to be earning $17,000 to $20,000 per month – just from YouTube.
Acquired by Google – the kings of making money from online ads – in October 2006, YouTube offers something called a partner program. Once you’ve qualified for partner status, YouTube places advertising in and around the partner-submitted videos and splits the revenue with the video creators.
So is the one-person media company now a reality?
Depending on your business, YouTube and similar video-streaming sites could play an important role in your marketing strategy. It’s certainly not for everyone, and you need to think carefully on how you plan your campaign (corporate-speak promos are a definite no-no, for example). But in the right circumstance and with the right approach, sites such as YouTube can become an innovative and cost-effective messaging vehicle.
You may even be able to make a couple of bucks at the same time.