changing the business game

If You Want To Change The Game, Change the Rules

Gee Ranasinha Business

Today’s game is all about changing the game.

Find out the rules of engagement – and change them. Entrepreneurs today are looking at new value offerings and business models that will separate them from their competitors, upset the established model…and destabilize the norm.

So, how do you do that in your area of business?

Look at the playing field today. What’s the standard business model? On what assumptions is it based upon? Now look at it from your customer’s eyes. Is it still the best way to play the game? Precisely what is the customer paying for – and what does the customer think that they are paying for?

How can you apply the lessons from other industries to yours? What if a company like ZipCar came along, up-ended your business model and offered your product or service for rent by the hour? What if Google moved into your business area, and things that your customers used to pay for are now available for free?

There are hundreds of ways of changing the game. Most established companies can’t – or won’t – do it, because they see it as upsetting the status quo and destabilizing their own business model (even if it’s not working that well any more).

Which is the perfect reason as to why you should do it. Today.

About the Author
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Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at


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