reusing old templates in business marketing

Trash The Template

Gee Ranasinha Business

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Around this time of the year, many people are taking time off from work to go off and enjoy a holiday.

Thinking about other things apart from work is good. It’s necessary. As the old adage goes, “A Change Is As Good As A Rest.” We all need something to break us away from the daily monotony. A change to our routine and surroundings. When we come back from a holiday, we’re usually re-vitalized, re-energized and re-enthused to get things done – maybe even doing them a little differently from before.

So, what about your business?

I’m not suggesting that your business takes a holiday (though, many manufacturing companies do close their doors during slow periods). I’m talking about breaking your business out of its routine now and again.

Are you re-using the same old sales proposal that you’ve used for the past three years? Copying and pasting the content and simply changing some details to fit?

Are you sending out email communications with the same, over-used message, with the same information and the same offers?

Are you offering the same old promotions – two-for-ones, student/seniors discounts and lunchtime specials?

Break out of the mundane, and the routine. Trash that old sales proposal template and write a new one from scratch, with your particular sales prospect in mind. Personalize your email marketing communications by breaking down your database into subsections, tailoring your message to different prospect profiles. Be imaginative with your promotions – looks at buying trends based upon age, sex, season, whatever – and formulate a promotion that gives real user value.

Trash the template. Kick the habit. Shelve the routine.

About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

Gee Ranasinha is CEO and founder of KEXINO. He's been a marketer since the days of 56K modems, lectures on marketing and behavioral economics at a European business school, and was noted as one of the top 100 global business influencers by (those wonderful people who make financial software).

Originally from London, today Gee lives in a world of his own in Strasbourg, France, tolerated by his wife and young son.

Find out more about Gee at Follow him on Twitter at KEXINO, on Facebook at, or on LinkedIn at


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