extending your brand

Why Are You Extending Your Brand?

Gee Ranasinha Marketing

Just because you can, doesn’t mean that you should. Ask yourself this one question before you extend (dilute?) your company or product brand.

Mary Meeker Kleiner Perkins Caufield and Byers

The Changing Face of Marketing: Mary Meeker’s Internet Trends Report

Gee Ranasinha Marketing

The way that we consume, interact, and share information and content continues to change, as our media consumption tools evolve at an even faster rate. The challenge for marketers and business owners is to overlay such trends data in the context of their own value message and customer buying experience.

standing out in your marketing

Marketing Today: Doing It Your Way

Gee Ranasinha Marketing

Today’s business success is driven by the ability to adapt to market conditions and customer expectations by finding and communicating in your own, authentic voice.

business marketing should be regular, like exercise

Why Marketing Is Like Exercise

Gee Ranasinha Marketing

If you market today, your business is not going to suddenly be successful tomorrow or next week. But if you market every day, next year your business may be fitter, and healthier, and stronger.

which page is your site's homepage?

Which Page Is Your Website’s Homepage?

Gee Ranasinha Website

You don’t get to decide on which page your visitors join your website – search engines do. Every page on your website needs to be strong enough to stand on its own, as much as being part of a wider, integrated brand experience.

customers are bored with your business

Are Your Customers Getting Bored With You?

Gee Ranasinha Marketing

Are your customers still the same eager advocates for your business that they were? Today, any business has a realtime barometer that gives them detailed information on customer opinion, sentiment and loyalty.

media and marketing convergence

The Inevitable Convergence of Media With Marketing

Gee Ranasinha Marketing

The distinction between what’s media and what’s marketing is eroding. The inevitable result is a convergence and integration of the two – even if the business models required to support such evolution haven’t emerged in the same way.

marketing is not about the technology

Marketing Is Not About Technology

Gee Ranasinha Marketing

Marketing technologies such as social media and online video are simply a means to an end. It’s not about technology itself, but about imagination, creativity and inspiration.