A business doesn’t become successful because of getting its brand in shape. Get your basic business values in place first, and your branding will take care of itself.
Why Marketing Is Like Exercise
If you market today, your business is not going to suddenly be successful tomorrow or next week. But if you market every day, next year your business may be fitter, and healthier, and stronger.
Features vs. Benefits: The Difference Between “How” and “What”
Buyers are more interested about how your product or service addresses their problem, rather than how it works.
Which Page Is Your Website’s Homepage?
You don’t get to decide on which page your visitors join your website – search engines do. Every page on your website needs to be strong enough to stand on its own, as much as being part of a wider, integrated brand experience.
Are Your Customers Getting Bored With You?
Are your customers still the same eager advocates for your business that they were? Today, any business has a realtime barometer that gives them detailed information on customer opinion, sentiment and loyalty.
The Inevitable Convergence of Media With Marketing
The distinction between what’s media and what’s marketing is eroding. The inevitable result is a convergence and integration of the two – even if the business models required to support such evolution haven’t emerged in the same way.
Sales Lead Nurturing: Keeping Prospects On The Boil
Lead nurturing is the process of building relationships, reputation and trust with sales prospects in ways that are consistent, timely and relevant.
Social Media #FAIL: You’re Spreading Yourself Too Thinly
If your brand has multiple social-media presences but lacks a content strategy to populate these social spaces, you’re probably spreading yourself too thinly on what’s achievable for your brand in social media.
Why Your 1995 Website Isn’t Working in 2018
Is your company website working for you, or against you? Simplify and optimize both website content and overall design to help increase traffic and lead generation opportunities.
Marketing Is Not About Technology
Marketing technologies such as social media and online video are simply a means to an end. It’s not about technology itself, but about imagination, creativity and inspiration.
How Do Your Social Media Efforts Compare With The Biggest Brands?
The companies that get social media interaction right aren’t necessary the ones who’ve been doing it the longest, or the ones with the largest resources – or with the deepest pockets.
Specialize Your Business To Increase Profitability
Many startups and small businesses fall into the trap of taking on whatever business opportunity comes their way. But could your business do better by saying “no” ?
A Company Blog: Your Top Marketing Priority For 2019
Do it right, and your company blog can be a massively valuable business asset. Do it wrong and it’ll be a waste of time, money and effort. It’s your choice.
Why Customer Complaints Are A Good Thing
Any business worth its salt gets complaints, but how easy is it do you make it for your customers to complain?
Review: APE by Guy Kawasaki: How to Publish A Book
Ever felt like you could write a book? A new book by Guy Kawasaki and Shawn Welch might be just what you’re looking for.