Fear is never far away when starting or running any business. If you want an easy life then find another job. Fear, insecurity, uncertainty, and anxiety are part of what you signed up to.
Stop Trying To Be Different With Your Marketing
Customer attention can no longer be held by things they don’t care about. Somehow businesses have come to believe that “standing out” is about “being different”. The truth is that what really moves customers is emotion, not hyperbole.
Is It Time For Your Company To Ditch Facebook?
With the continuing changes that Facebook makes to its algorithm, Facebook Business Pages have essentially become less effective – unless Page owners are prepared to spend significant amounts of money to promote their content. It’s time to evolve your company’s social media tactics.
Why Your Product Demonstrations Are Costing You Sales
The demo is there to back-up the claims that your solution will solve the problems that you’ve said it will solve. It’s not about features and benefits.
The King’s New Clothes, Or Today’s Business Narrative?
People buy from companies and individuals that they feel have similar positions, thoughts and ideals to their own. Don’t be afraid to tell your story. Say it in places where your audience congregates, and your customers, fans (and evangelists) will come.
Following The Herd Leads To The Slaughterhouse
These “thought leaders” go from conference to conference giving presentations but being dead-wrong, and everyone is so terrified of being thought odd or old-fashioned that they refuse to speak up.
Sales Is Not A Dirty Word: Without It, Your Business Doesn’t Exist.
Selling has grown-up in the face of information symmetry between buyer and seller. Today’s sales people are advisors and curators as much as persuaders.
Business Innovation Isn’t (Just) About Customer Benefit
Innovation in business has less to do with economic swings, and more with the strength of a company’s passion to avoid knee-jerk reactionary rhetoric and disjointed activities.
Why Marketing Automation Tools Aren’t Improving Your Marketing
There are many marketing automation products available to help reduce the inertia and increase productivity. But using them means one less excuse as to why your marketing’s not working.
Why Are You Extending Your Brand?
Just because you can, doesn’t mean that you should. Ask yourself this one question before you extend (dilute?) your company or product brand.
The Changing Face of Marketing: Mary Meeker’s Internet Trends Report
The way that we consume, interact, and share information and content continues to change, as our media consumption tools evolve at an even faster rate. The challenge for marketers and business owners is to overlay such trends data in the context of their own value message and customer buying experience.
Marketing Today: Doing It Your Way
Today’s business success is driven by the ability to adapt to market conditions and customer expectations by finding and communicating in your own, authentic voice.
Your Customers Are Evolving. How Are You Evolving With Them?
Customer experiences are becoming ever more concerted and connected every day. Today’s always-on, empowered consumer is out-gunning and out-marketing even the largest corporate heavyweights. What’s your response?
Why Business Branding Takes Care Of Itself
A business doesn’t become successful because of getting its brand in shape. Get your basic business values in place first, and your branding will take care of itself.
Why Marketing Is Like Exercise
If you market today, your business is not going to suddenly be successful tomorrow or next week. But if you market every day, next year your business may be fitter, and healthier, and stronger.