KEXINO Marketing Blog

The problem with first impressions isn’t that they’re not important – because they are. But that we have no idea when that first impression is going to manifest.

Fear is never far away when starting or running any business. If you want an easy life then find another job. Fear, insecurity, uncertainty, and anxiety are part of what you signed up to.

Customer attention can no longer be held by things they don’t care about. Somehow businesses have come to believe that “standing out” is about “being different”. The truth is that what really moves customers is emotion, not hyperbole.

With the continuing changes that Facebook makes to its algorithm, Facebook Business Pages have essentially become less effective – unless Page owners are prepared to spend significant amounts of money to promote their content. It’s time to evolve your company’s social media tactics.

The demo is there to back-up the claims that your solution will solve the problems that you’ve said it will solve. It’s not about features and benefits.

People buy from companies and individuals that they feel have similar positions, thoughts and ideals to their own. Don’t be afraid to tell your story. Say it in places where your audience congregates, and your customers, fans (and evangelists) will come.

These “thought leaders” go from conference to conference giving presentations but being dead-wrong, and everyone is so terrified of being thought odd or old-fashioned that they refuse to speak up.

Selling has grown-up in the face of information symmetry between buyer and seller. Today’s sales people are advisors and curators as much as persuaders.

Innovation in business has less to do with economic swings, and more with the strength of a company’s passion to avoid knee-jerk reactionary rhetoric and disjointed activities.

There are many marketing automation products available to help reduce the inertia and increase productivity. But using them means one less excuse as to why your marketing’s not working.

Just because you can, doesn’t mean that you should. Ask yourself this one question before you extend (dilute?) your company or product brand.

The way that we consume, interact, and share information and content continues to change, as our media consumption tools evolve at an even faster rate. The challenge for marketers and business owners is to overlay such trends data in the context of their own value message and customer buying experience.

Today’s business success is driven by the ability to adapt to market conditions and customer expectations by finding and communicating in your own, authentic voice.

Customer experiences are becoming ever more concerted and connected every day. Today’s always-on, empowered consumer is out-gunning and out-marketing even the largest corporate heavyweights. What’s your response?

A business doesn’t become successful because of getting its brand in shape. Get your basic business values in place first, and your branding will take care of itself.