Selling has grown-up in the face of information symmetry between buyer and seller. Today’s sales people are advisors and curators as much as persuaders.
Business Innovation Isn’t (Just) About Customer Benefit
Innovation in business has less to do with economic swings, and more with the strength of a company’s passion to avoid knee-jerk reactionary rhetoric and disjointed activities.
Why Marketing Automation Tools Aren’t Improving Your Marketing
There are many marketing automation products available to help reduce the inertia and increase productivity. But using them means one less excuse as to why your marketing’s not working.
Why Are You Extending Your Brand?
Just because you can, doesn’t mean that you should. Ask yourself this one question before you extend (dilute?) your company or product brand.
The Changing Face of Marketing: Mary Meeker’s Internet Trends Report
The way that we consume, interact, and share information and content continues to change, as our media consumption tools evolve at an even faster rate. The challenge for marketers and business owners is to overlay such trends data in the context of their own value message and customer buying experience.
Marketing Today: Doing It Your Way
Today’s business success is driven by the ability to adapt to market conditions and customer expectations by finding and communicating in your own, authentic voice.
Your Customers Are Evolving. How Are You Evolving With Them?
Customer experiences are becoming ever more concerted and connected every day. Today’s always-on, empowered consumer is out-gunning and out-marketing even the largest corporate heavyweights. What’s your response?
Why Business Branding Takes Care Of Itself
A business doesn’t become successful because of getting its brand in shape. Get your basic business values in place first, and your branding will take care of itself.
Why Marketing Is Like Exercise
If you market today, your business is not going to suddenly be successful tomorrow or next week. But if you market every day, next year your business may be fitter, and healthier, and stronger.
Features vs. Benefits: The Difference Between “How” and “What”
Buyers are more interested about how your product or service addresses their problem, rather than how it works.
Which Page Is Your Website’s Homepage?
You don’t get to decide on which page your visitors join your website – search engines do. Every page on your website needs to be strong enough to stand on its own, as much as being part of a wider, integrated brand experience.
Are Your Customers Getting Bored With You?
Are your customers still the same eager advocates for your business that they were? Today, any business has a realtime barometer that gives them detailed information on customer opinion, sentiment and loyalty.
The Inevitable Convergence of Media With Marketing
The distinction between what’s media and what’s marketing is eroding. The inevitable result is a convergence and integration of the two – even if the business models required to support such evolution haven’t emerged in the same way.
Sales Lead Nurturing: Keeping Prospects On The Boil
Lead nurturing is the process of building relationships, reputation and trust with sales prospects in ways that are consistent, timely and relevant.
Social Media #FAIL: You’re Spreading Yourself Too Thinly
If your brand has multiple social-media presences but lacks a content strategy to populate these social spaces, you’re probably spreading yourself too thinly on what’s achievable for your brand in social media.