Online Search

How Do Your Customers Find You?

Gee Ranasinha Advertising, Business, Communications, Customer Service, Marketing, Sales, Website

Online Search

How do you find stuff nowadays?

Whether you’re looking for where to buy the best digital camera for under $500, or the best toaster for under $50, where do you look? I’m guessing that, if you’re like me, you’re searching online.

According to Nielsen Media, 82% of consumers and small businesses use internet search engines to find out about local companies. Hardly surprising, in today’s digitally-connected world.

But the research goes on to say that a mere 44% of small businesses have a website. Most of the companies surveyed directed less than 10% of their marketing budget towards online activities – search engines, optimization, blogs, email marketing and the like.

If your buying habits have changed, it’s an odds-on bet that your customers’ habits have changed too. Yet your company has little-to-no online visibility and you’re doing nothing to change it. It’s no wonder that you feel your business is losing out to the competition.

Because it probably is.

About the Author
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Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at


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