feel the fear, then do it anyway

There’s No Room For Fear In Business

Gee Ranasinha Marketing

Fear is never far away when starting or running any business. If you want an easy life then find another job. Fear, insecurity, uncertainty, and anxiety are part of what you signed up to.

Being different means standing out

Stop Trying To Be Different With Your Marketing

Gee Ranasinha Marketing

Customer attention can no longer be held by things they don’t care about. Somehow businesses have come to believe that “standing out” is about “being different”. The truth is that what really moves customers is emotion, not hyperbole.

Time to ditch Facebook?

Is It Time For Your Company To Ditch Facebook?

Gee Ranasinha Marketing

With the continuing changes that Facebook makes to its algorithm, Facebook Business Pages have essentially become less effective – unless Page owners are prepared to spend significant amounts of money to promote their content. It’s time to evolve your company’s social media tactics.

hand-painted sneakers

The King’s New Clothes, Or Today’s Business Narrative?

Gee Ranasinha Marketing

People buy from companies and individuals that they feel have similar positions, thoughts and ideals to their own. Don’t be afraid to tell your story. Say it in places where your audience congregates, and your customers, fans (and evangelists) will come.

herd mentality

Following The Herd Leads To The Slaughterhouse

Gee Ranasinha Marketing

These “thought leaders” go from conference to conference giving presentations but being dead-wrong, and everyone is so terrified of being thought odd or old-fashioned that they refuse to speak up.

extending your brand

Why Are You Extending Your Brand?

Gee Ranasinha Marketing

Just because you can, doesn’t mean that you should. Ask yourself this one question before you extend (dilute?) your company or product brand.

Mary Meeker Kleiner Perkins Caufield and Byers

The Changing Face of Marketing: Mary Meeker’s Internet Trends Report

Gee Ranasinha Marketing

The way that we consume, interact, and share information and content continues to change, as our media consumption tools evolve at an even faster rate. The challenge for marketers and business owners is to overlay such trends data in the context of their own value message and customer buying experience.

standing out in your marketing

Marketing Today: Doing It Your Way

Gee Ranasinha Marketing

Today’s business success is driven by the ability to adapt to market conditions and customer expectations by finding and communicating in your own, authentic voice.

business marketing should be regular, like exercise

Why Marketing Is Like Exercise

Gee Ranasinha Marketing

If you market today, your business is not going to suddenly be successful tomorrow or next week. But if you market every day, next year your business may be fitter, and healthier, and stronger.