More small business marketing articles. Enjoy!
More articles about Marketing, Sales, and Business
The Greatest Customer Service Strategy
What’s the best customer service strategy? The answer is more obviously than you may imagine.
Email Marketing: It’s a Question Of Value
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Buyers Are From Mars, Sellers Are From Venus
Buyers and sellers often have different opinions on the reasons of buying a particular product or service.
Risk & Assumption: Making An Ass Out Of U and Me
Assuming anything in the customer buying journey makes as ass out of you and me.
When All Businesses Are Remarkable, They’re All The Same
You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.
Trying to Please Everybody Is Pleasing Nobody
Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
The Price Of Value: When A Gold Card Loses Its Shine
More and more, customers are looking for product packages centered around them, not the vendor.
Howzat! Communicating Information like Twenty20
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
Stay Hungry. Stay Foolish.
The passing of a legendary business figure.
There Are Lies, Damn Lies – And Social Media Marketing
The reason your social media marketing is failing is because you’re missing a key point.
Review: “We Are All Weird” by Seth Godin
Every marketers’ favorite blogger has a new book out.
Fame at Last: KEXINO blog now featured on Alltop!
We’ve hit the big time. Well done us.
Cold Calling Sales Conversation Over A Ruby Murray
Cold sales calls haven’t died. They’ve evolved.
Social Media Hasn’t Killed Company Blogs
Think social media channels means you can kill your blog? Think again.
Have Product Brochures Become Obsolete?
The role of a marketer has changed, to now include the curation of user-generated content and use the company’s visibility to push this content to the their audience. So do we still need product brochures?
Content Isn’t Everything. It’s The Only Thing.
Few businesses take the content of their customer-facing collateral as seriously as they should.
When’s The Best Time To Change My Company Logo?
Your logo is an important marketing asset. But it’s not the most important.
Middlemen Are An Endangered Species
The irrelevance of intermediaries.
Stop Trying To Please Everyone – Or Die Trying
Narrowing your target audience with your marketing can help you stand-out from your competition.
The Death of “Three Screens”: Content Has No Limits
New content presentation technologies blur the lines between format and device.
Don’t Be (Seen As) An Average Company
The most dangerous marketing strategy for your business today is to be seen as being “average”.
Maintaining Credibility In The Eyes Of Your Customer
If you don’t seem credible to your customer, they’ll buy elsewhere.
Content Grows Up: Welcome To The Age of Curation
There’s too much content out there for most of us to consume. Curation is the next era for the web, but what are the implications for your business?
Stop Spamming Your Customers
Just because you can, doesn’t mean you should.
No-one Reads Your Press Release: Why PR Became Lazy
Have PR agencies become lazy and complacent in how they represent their clients?
How Safe Is Cloud Computing? As Safe As Air Travel
Still scared about the cloud? You’re increasingly in the minority.
Using Video To Help Launch Your Product / Service
Adding video to your website not only attracts more visitors, but it can help keep them on your site for longer.
Why B2B Buyers Choose You (Or Don’t)
Customers buy into why you’re in business, as much (or even more) than what you’re selling.
The Future Of Magazines – and it’s not (just) the iPad
The future of publishing is in developing content on an open platform that’s compatible with a variety of devices – and that means HTML5, not iOS, Android Windows Phone or any other proprietary system.
Review: “Enchantment” by Guy Kawasaki
Guy Kawasaki’s new book “Enchantment” talks about the importance to go the extra mile in customer service and satisfaction before, during, and after the sale.
Media Companies: Stop Trying To Save The Past
Media companies will fail in their efforts to put obstacles in the way of content distribution.
The Psychology of Questions: Why Human Interaction Drives Marketing Success
Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Vid.ly: The Biggest Development In Online Video?
An interesting new player (sic) in the video space.
Mainstream Media Is Broken: The Growth Of Online
In the same way as publishers, newspapers & music companies before them, film studios must change to a customer-centric model in order to survive.
What Do You Do For An Encore?
Having them come to you one time is great. But how do you get them to come back?
Stop Selling
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
Don’t Be An Expert
Don’t have all the answers? That’s fine – none of us do.
Show Your Customers Some Love
The world needs more lovecats.
Building Real Customer Relations
The importance of building real, authentic, and lasting relationships.
The Attention Span Of A Goldfish
Keep your communication short, sharp – and simple.Even more articles!