Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
Your employees are your first-line brand ambassadors. Treat them well.
How you present something is at least as important as what you present.
Every business screws up. The difference between the good ones and the bad ones is how the screw-up is handled.
Regardless of the size of your company, customers are expecting it to be as easy to do business with you as with some of the biggest companies in the world.
Maybe your customers aren’t asking you about something because they’re getting answers from someone else.
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
Not all customers are worthy of your time.
Business process outsourcing hasn’t just changed the way companies of all sizes operate and deliver their business value. Its presence can be felt in pretty much every level and department.
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Know your market. Existing customers need different collateral to new ones.
Customers choose to buy from you for many reasons. Your product is just one of them.
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