Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Stop Selling
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
Start With “Employee Service” and “Customer Service” Will Follow
Your employees are your first-line brand ambassadors. Treat them well.
Business Designs On Commerce
How you present something is at least as important as what you present.
Your Company Isn’t Perfect
Every business screws up. The difference between the good ones and the bad ones is how the screw-up is handled.
Customers Are Lazy
Regardless of the size of your company, customers are expecting it to be as easy to do business with you as with some of the biggest companies in the world.
Taking The Initiative
Maybe your customers aren’t asking you about something because they’re getting answers from someone else.
The Right Person For The Job
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
New Thinking For A New Decade
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
Do the Right Thing: Fire Your Worst Customers
Not all customers are worthy of your time.
Has The Term “Outsourcing” Become Obsolete?
Business process outsourcing hasn’t just changed the way companies of all sizes operate and deliver their business value. Its presence can be felt in pretty much every level and department.
The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Now What Do You Do?
Know your market. Existing customers need different collateral to new ones.
Why Should Customers Choose You?
Customers choose to buy from you for many reasons. Your product is just one of them.
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