Small Business Marketing

Looking to move your business to the next level? Let us help.

 
 

What's The Plan?

We’re often asked “What’s the best small business marketing plan? What’s the exact mix of marketing tactics I need to implement, to assure business success?”

Is it an awesome website? Pay-per-click advertising? Social media? Content marketing? All of the above? Something else?

In reality, there’s no magic bullet or secret recipe to marketing a business. There’s no such thing as the “best” marketing plan.

How come? Because every business, regardless of size, is different. Any marketing plan worthy of the name must take into account WHAT you’re selling, HOW and WHERE you’re selling it, to WHOM , and for HOW MUCH .

Because the answers to these questions are different for every business, a marketing plan working for Company X may not work for Company Y. More importantly, any marketing plan needs to take into account the answers to these questions if it’s to be effective.

There’s no such thing as the ‘best’ marketing plan - only the ‘best’ for your business at this particular moment in time.

What's The Plan?

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We’re often asked “What’s the best small business marketing plan? What’s the exact mix of marketing tactics I need to implement, to assure business success?”

Is it an awesome website? Pay-per-click advertising? Social media? Content marketing? All of the above? Something else?

In reality, there’s no magic bullet or secret recipe to marketing a business. There’s no such thing as the “best” marketing plan.

How come? Because every business, regardless of size, is different. Any marketing plan worthy of the name must take into account WHAT you’re selling, HOW and WHERE you’re selling it, to WHOM , and for HOW MUCH .

Because the answers to these questions are different for every business, a marketing plan working for Company X may not work for Company Y. More importantly, any marketing plan needs to take into account the answers to these questions if it’s to be effective.

There’s no such thing as the ‘best’ marketing plan - only the ‘best’ for your business at this particular moment in time.

Pricing

Probably the second most frequently-asked question: How much is this going to cost? Well, that depends on a lot of things.

We don't have a set price list, since we don't believe one size can ever fit all. Moreover, we don't believe providing ‘marketing packages' is the right approach. If you’re looking for a unique and differentiated marketing presence, then a ‘package’ is the exact opposite of what you want.

Primarily, our fee structure depends on the underlying business issue the marketing plan is designed to address - the BUSINESS STRATEGY.

small business marketing fees
digital marketing agency pricing

To give you an idea of our fees we need to know about your business. What you’re selling, to whom, for how much. We need to know what your current marketing plan looks like, how much you’re currently spending, and what return you’re getting on that investment.

We also need to know what your longer-term goals are for the business. Are you looking to grow X% by this time next year? Is the plan to sell the business and for you to retire on the proceeds? The more information we have, the better.

We believe any marketing action - regardless of size - should exist as a way to help solve a particular business problem.

Trying to market your business without a clear business strategy is like waving your arms around, hoping that someone sees you.

That’s not marketing - that’s desperation.

The Process

Every business is different, so every marketing plan is different. But that doesn’t mean the methodology and process that gets us there changes that much. For every client engagement here are our basic steps to get to the point of a marketing plan:

Marketing plan process

1. Discovery and Diagnosis

We need to understand your market. We need to get our heads around the various audience profiles you’re selling to. What gets them going, what upsets them. What problems do they have (in their lives, at work, etc. - wherever it is your product/service helps them). This helps create what’s called segmentation.

How do we do this? Through research. We arrange interviews with your key personnel, partners, and customers. Think you know why your customers buy from you? Ten will get you five that you don’t! One of the hardest things for a small business owner to accept is that customers don’t look at what you sell in the same way as you do.

Once we’ve gone through this Discovery phase, we can make recommendations on how to move forward. Where best to spend your marketing budget to generate the most effective bang for your buck.

Understanding your market through discovery and diagnosis

2. Marketing Strategy

Market discovery and diagnosis services

From here it’s about building clear targeting, creating very tight and distinctive positioning to these audience segments.

Targeting your marketing is crucial for a small business. Even if you think your target market is “everyone” (hint: it’s not) unless you have a limitless budget you’re going to waste a sizeable percentage of your marketing spend trying to convince people who don’t want to buy from you.

If you spread yourself too thinly you’ll end up making no impact - and no money.

What’s far better is to focus on a particular audience segment (or group of segments) for all you’re worth. If the segmentation work has been done properly, selecting the most appropriate audience groups should be a no-brainer.

3. Execution

The more targeted you are, the clearer your positioning and differentiation, the easier it becomes to put together the tactical plan. Once you know who you’re targeting - what they’re looking for, how they expect to be spoken to, their shared attributes, etc. - the tactical plan almost writes itself.

It’s not specifically about content marketing, advertising, social media, and all that stuff. Such marketing tactics are important, but there are other, more important, things to think about.

The goal should be to create messaging and communication that reaches the target audience group through the most appropriate marketing channels.

It’s about the destination, not the journey.

Marketing agency execution

We Say What We Do, And Do What We Say


Small business marketing success

We don't believe in proposing a marketing plan without knowledge of the financial position of the business. If we think your budget is unrealistic based upon the expected results, we’ll say so. We'd rather walk away from an opportunity than take a client's money and not deliver. 

We’re not "just another supplier" that creates branding, or websites, or ad campaigns, or whatever. We're much more than that. We’re a business partner delivering advice, consultation, and recommendations.

We provide intelligence, insight, and years of real world experience to help you make the right decisions on growing your business effectively and sustainably.

Contact us today - let’s see how we can work together.

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