The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage?
Customer Service Begins Before You Have A Customer
Considering how important it is for any business, Customer Experience should be thought of as a strategic business pillar in the same way as marketing or sales.
How To Choose The Right Marketing Agency For Your Small Business
Is your marketing agency a ‘supplier’, or a ‘partner’? Here are some tips on evaluating your current marketing firm, and what to consider if you’re looking for a new one.
Why Marketers Need To Learn The Language Of The Finance Department
Marketers need to better understand how the Finance department works – and thinks – in order to work together to deliver better decisions and outcomes for the business.
What Your Customer Wants – Spoiler Alert: It’s Not Your Product
Why should customers buy from you, rather than your competition? If you don’t have a compelling value proposition for them, customers will buy on price – meaning you’ve probably lost the sale.
Better Business Marketing Means Having A Better Business
At its most fundamental, marketing is about effecting change. The challenge is educating, informing and/or entertaining your audience to be perceived as the change you want to happen.
Embracing Imperfection: Flaws Make Your Business More Likeable
Customers already assume brands are fallible. Admitting weakness is a tangible demonstration of honesty and, therefore, makes your other claims more believable.
The Business Myth Of First-Mover Advantage
Markets aren’t controlled by first-mover advantage. Market domination is determined by whoever is first to best meet the needs of the customer.
Effective Marketing Doesn’t Have To Mean Expensive Marketing
It’s impossible to express any sufficient level of credibility of the value promise, unless the extent to which you promote the promise is commensurate with the significance of the product or service concerned.
A Marketing Campaign Doesn’t Have To Be Digital
The notion of ‘digital’ and ‘traditional’ marketing being separate is outdated, since all marketing includes digital components.
A Question Of Customer Trust: The Secret To Building A Successful Business
Customers won’t buy from you if they don’t feel they can trust you. How does a business create that feeling of trust?
Does A Customer-Centric Business Exist?
Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.
Thanks to Martech, Marketing Comes Back To Its Roots
The future of marketing is a diverse and modern combination of data analysis, technical and semantic SEO, social, and creative disciplines working together.
Why The GDPR Will Improve Your Marketing
The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses of all sizes (and locations) to improve their marketing performance.
What Do You Do When Your Marketing Isn’t Working?
Effective marketing isn't about adopting a piece of technology, being clever, or winning awards. It's (still) about appealing to basic human emotions.