There’s a trend for every answer to be a digital one. But all the data analytics, martech, chatbots, and targeted ads in the world won’t matter if your core messaging falls flat in its face.
Any great marketing strategy has at its core a deep and fundamental understanding of customer behavior.
Creating strong, engaging marketing for your small business can be tough. Learn the top 10 mistakes to avoid as well as how to fix these common problems.
The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage?
Considering how important it is for any business, Customer Experience should be thought of as a strategic business pillar in the same way as marketing or sales.
Is your marketing agency a ‘supplier’, or a ‘partner’? Here are some tips on evaluating your current marketing firm, and what to consider if you’re looking for a new one.
Marketers need to better understand how the Finance department works – and thinks – in order to work together to deliver better decisions and outcomes for the business.
Why should customers buy from you, rather than your competition? If you don’t have a compelling value proposition for them, customers will buy on price – meaning you’ve probably lost the sale.
At its most fundamental, marketing is about effecting change. The challenge is educating, informing and/or entertaining your audience to be perceived as the change you want to happen.
Customers already assume brands are fallible. Admitting weakness is a tangible demonstration of honesty and, therefore, makes your other claims more believable.
Markets aren’t controlled by first-mover advantage. Market domination is determined by whoever is first to best meet the needs of the customer.
It’s impossible to express any sufficient level of credibility of the value promise, unless the extent to which you promote the promise is commensurate with the significance of the product or service concerned.
The notion of ‘digital’ and ‘traditional’ marketing being separate is outdated, since all marketing includes digital components.
Customers won’t buy from you if they don’t feel they can trust you. How does a business create that feeling of trust?
Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.