crisis marketing advice

Reading The Room: Marketing During A Crisis

Gee RanasinhaMarketing

Marketing during a pandemic is not the time to beat your corporate chest. It’s time to be seen as a valued corporate citizen. The world does not need vague and insincere promises of support.

you are not marketing

What You’re Doing Isn’t Marketing

Gee RanasinhaMarketing

There’s a trend for every answer to be a digital one. But all the data analytics, martech, chatbots, and targeted ads in the world won’t matter if your core messaging falls flat in its face.