you are not marketing

What You’re Doing Isn’t Marketing

Gee Ranasinha Marketing

There’s a trend for every answer to be a digital one. But all the data analytics, martech, chatbots, and targeted ads in the world won’t matter if your core messaging falls flat in its face.

customer-centric organization

Does A Customer-Centric Business Exist?

Gee Ranasinha Marketing

Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.