More articles about Marketing, Sales, and Business

Featured image for “Marketing In A Recession: How To Weather The Storm”

Marketing In A Recession: How To Weather The Storm

Marketing during a recession can increase brand awareness, visibility, reach, and engagement. But only when you have someone with advanced marketing experience.
Featured image for “How To Convince A Marketing Skeptic”

How To Convince A Marketing Skeptic

How do you convert a marketing skeptic into a supportive advocate? By showing them you know what you’re doing.
Featured image for “Privacy Protection: Why Ad Tracking Must End”

Privacy Protection: Why Ad Tracking Must End

The abuse of user tracking has not only resulted in less effective marketing. It threatens to jeopardize the entire marketing industry.
Featured image for “Marketing Isn’t About Being Brave: It’s About Being Effective”

Marketing Isn’t About Being Brave: It’s About Being Effective

Marketers need to restore creativity to the forefront of business success, while ensuring that something that may appear to be brave is actually low risk and ultimately effective.
Featured image for “Why Seeking Consensus Prevents Business Innovation”

Why Seeking Consensus Prevents Business Innovation

Managers look for easy consensus, instead of looking to build a corporate culture of trust able to support vigorous debate.
Featured image for “Why Your eCommerce Site Isn’t Generating Sales”

Why Your eCommerce Site Isn’t Generating Sales

Some of the more common mistakes we see in the presentation and marketing of e-commerce sites.
Featured image for “Marketing Isn’t (Just) About Marketing Any More”

Marketing Isn’t (Just) About Marketing Any More

Today’s truly effective Marketing Department needs to expand into previously-restricted departmental silos such as sales, support, and even finance.
Featured image for “COVID-19 Makes Marketing More Important Than Ever”

COVID-19 Makes Marketing More Important Than Ever

The structural and behavioral changes brought about by COVID-19 means marketing has never been more important than today.
Featured image for “Why RFPs Don’t Work When Selecting A Marketing Agency”

Why RFPs Don’t Work When Selecting A Marketing Agency

RFPs are an ineffective way to find a marketing agency partner for your business.
Featured image for “Reading The Room: Marketing During A Crisis”

Reading The Room: Marketing During A Crisis

Marketing during a pandemic is not the time to beat your corporate chest. It’s time to be seen as a valued corporate citizen. The world does not need vague and insincere promises of support.
Featured image for “How Changes To Search and Social Media Negatively Affect Your Business”

How Changes To Search and Social Media Negatively Affect Your Business

While social media seems to be more about media and less about social, Google seems to be taking search clicks away from businesses.
Featured image for “Selling A Premium Product Is About More Than Its Price”

Selling A Premium Product Is About More Than Its Price

Many businesses charge less than they could for their products and services. Pricing based on research and cost analysis provides the confidence to communicate and position a product’s true value.
Featured image for “What You’re Doing Isn’t Marketing”

What You’re Doing Isn’t Marketing

There’s a trend for every answer to be a digital one. But all the data analytics, martech, chatbots, and targeted ads in the world won’t matter if your core messaging falls flat in its face.
Featured image for “The Importance of Marketing Strategy in Today’s Evolving Free Market”

The Importance of Marketing Strategy in Today’s Evolving Free Market

Any great marketing strategy has at its core a deep and fundamental understanding of customer behavior.
Featured image for “Top 10 Small Business Marketing Mistakes”

Top 10 Small Business Marketing Mistakes

Creating strong, engaging marketing for your small business can be tough. Learn the top 10 mistakes to avoid as well as how to fix these common problems.
Featured image for “Why Do Customers Buy From Your Competitors? Because They Can”

Why Do Customers Buy From Your Competitors? Because They Can

The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage?
Featured image for “Customer Service Begins Before You Have A Customer”

Customer Service Begins Before You Have A Customer

Considering how important it is for any business, Customer Experience should be thought of as a strategic business pillar in the same way as marketing or sales.
Featured image for “Choosing The Right Marketing Agency For Your Small Business”

Choosing The Right Marketing Agency For Your Small Business

Is your marketing agency a ‘supplier’, or a ‘partner’? Here are some tips on evaluating your current marketing firm, and what to consider if you’re looking for a new one.
Featured image for “Why Marketers Need To Learn The Language Of The Finance Department”

Why Marketers Need To Learn The Language Of The Finance Department

Marketers need to better understand how the Finance department works – and thinks – in order to work together to deliver better decisions and outcomes for the business.
Featured image for “What Your Customer Wants – Spoiler Alert: It’s Not Your Product”

What Your Customer Wants – Spoiler Alert: It’s Not Your Product

Why should customers buy from you, rather than your competition? If you don’t have a compelling value proposition for them, customers will buy on price – meaning you’ve probably lost the sale.
Featured image for “Better Business Marketing Means Having A Better Business”

Better Business Marketing Means Having A Better Business

At its most fundamental, marketing is about effecting change. The challenge is educating, informing and/or entertaining your audience to be perceived as the change you want to happen.
Featured image for “Embracing Imperfection: Flaws Make Your Business More Likeable”

Embracing Imperfection: Flaws Make Your Business More Likeable

Customers already assume brands are fallible. Admitting weakness is a tangible demonstration of honesty and, therefore, makes your other claims more believable.
Featured image for “The Business Myth Of First-Mover Advantage”

The Business Myth Of First-Mover Advantage

Markets aren’t controlled by first-mover advantage. Market domination is determined by whoever is first to best meet the needs of the customer.
Featured image for “Effective Marketing Doesn’t Have To Mean Expensive Marketing”

Effective Marketing Doesn’t Have To Mean Expensive Marketing

It’s impossible to express any sufficient level of credibility of the value promise, unless the extent to which you promote the promise is commensurate with the significance of the product or service concerned.
Featured image for “A Marketing Campaign Doesn’t Have To Be Digital”

A Marketing Campaign Doesn’t Have To Be Digital

The notion of ‘digital’ and ‘traditional’ marketing being separate is outdated, since all marketing includes digital components.
Featured image for “A Question Of Customer Trust: The Secret To Building A Successful Business”

A Question Of Customer Trust: The Secret To Building A Successful Business

Customers won’t buy from you if they don’t feel they can trust you. How does a business create that feeling of trust?
Featured image for “Does A Customer-Centric Business Exist?”

Does A Customer-Centric Business Exist?

Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.
Featured image for “Thanks to Martech, Marketing Comes Back To Its Roots”

Thanks to Martech, Marketing Comes Back To Its Roots

The future of marketing is a diverse and modern combination of data analysis, technical and semantic SEO, social, and creative disciplines working together.
Featured image for “Why The GDPR Will Improve Your Marketing”

Why The GDPR Will Improve Your Marketing

The European Union’s GDPR legislation provides perhaps the single biggest opportunity for businesses of all sizes (and locations) to improve their marketing performance.
Featured image for “What Do You Do When Your Marketing Isn’t Working?”

What Do You Do When Your Marketing Isn’t Working?

Effective marketing isn't about adopting a piece of technology, being clever, or winning awards. It's (still) about appealing to basic human emotions.
Featured image for “Stop Calling Your Small Business A ‘Startup’ – Because It’s Not”

Stop Calling Your Small Business A ‘Startup’ – Because It’s Not

Your small business is struggling for the same reasons that any business struggles. Which is precisely why you’re not a startup.
Featured image for ““Millennials” Don’t Exist As A Marketing Segment”

“Millennials” Don’t Exist As A Marketing Segment

Being a millennial is not a ticket to a different kind of mindset. The myth of the “millennial segment” makes a mockery of just about every principle of marketing segmentation.
Featured image for “The Evolving Relationship Between Sales And Marketing”

The Evolving Relationship Between Sales And Marketing

The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant.
Featured image for “The Difference Between Strategy and Tactics”

The Difference Between Strategy and Tactics

The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.
Featured image for “Offering Fewer Product Features As A Marketing Strategy: The 80/20 Rule”

Offering Fewer Product Features As A Marketing Strategy: The 80/20 Rule

How many of us wake up and ask ourselves how we can offer LESS than our competition? Probably no one – yet that may be the most important question you can ask yourself about your small business. Welcome to the 80/20 Rule.
Featured image for “Digital Disruption Isn’t Digital Adoption: Technology Isn’t Changing Society “Like Never Before””

Digital Disruption Isn’t Digital Adoption: Technology Isn’t Changing Society “Like Never Before”

Meaningful digital disruption is not about society adopting new tools or technologies. It’s about society implementing new behaviors.
Featured image for “The 10 Minute Rule For Keeping Audience Attention”

The 10 Minute Rule For Keeping Audience Attention

Businesses of every size need to create exceptional, remarkable marketing experiences for their audiences if they are to have a chance of being remembered.
Featured image for “Most Business Marketing Advice is Wrong”

Most Business Marketing Advice is Wrong

Most advice from so-called marketing gurus aren’t worth the blogs they’re written on. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas.
Featured image for “Marketing To The “Connected Consumer””

Marketing To The “Connected Consumer”

Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.
Even more articles!