larger than life business claims

Simply The Best

Gee Ranasinha Business

How believable are you?

How many unfounded claims, over-reaching superlatives and “change the world” rhetoric infests your corporate messaging and business value communication?

You know the sort of thing that I mean:

  • “We are the global leader in….”
  • “we produce the best {whatever} in the world”
  • “…changing the way that you work forever.”

Do you really think that, in this day and age, that anyone out there believes this sort of thing?

You’re Not The Best – And Your Customers Know It

Back in the day, pretty much every company was guilty of making such outlandish and unsubstantiated boasts. Buyers didn’t believe it then, any more than they believe it now.

Larger-than-life claims no longer command a customer’s attention – they’ve become desensitized to such hyperbole. More than that, making outlandish statements – about your company, your product, your staff or your service – actively work against your brand credibility. Today, saying that you’re “the best” places doubt in your customers minds about the validity of your value offering.

You’re not the best in the world. If you were, you wouldn’t need to shout about it.

About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he’s an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at


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