using video to get your message across

2010: The Year Of The Video

Gee Ranasinha Business, Communications

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OK, so I’ve been harping on about this for what seems like forever. But the fact is that your company can no longer afford to ignore the potential that online video offers for your business value messaging.

Video keeps audience attention, increases retention rates, and separates your organization from the crowd. Moreover, producing video content for online consumption has never been cheaper, or easier to do – if you know what you’re doing.

Video gets you noticed. Want an example?

Read the following text. It’s taken from a Dutch NBC trailer for the popular TV show “House”:

Hello sick people and their loved ones. In the interests of saving time and avoiding a lot of boring chit-chat later, I’m Dr. Gregory House. You can call me Greg. I’m one of three doctors staffing this clinic this morning. I am a board-certified diagnostician with a double specialty of infectious disease and nephrology. I’m also the only doctor currently employed at this clinic who’s forced to be here against his will. That is true, isn’t it? But not to worry, because for most of you this job could be done by a monkey with a bottle of Motrin. Speaking of which, if you’re particularly annoying you may see me reach for this: This is Vicodin. It’s mine, you can’t have any. And no, I do not have a pain management problem, I have a pain problem. But who knows, maybe I’m wrong. Maybe I’m too stoned to tell. So, who wants me? And…who would rather wait for one of the other two guys?

OK, did you get that?

Good. Now here’s the very same text, set to video by Koos Dekker, via CulturalOil. Click on the image below to view the video:

House Typography from Koos Dekker

Which version do YOU remember more? Which one is more persuasive? Which is more pervasive?

About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

Gee Ranasinha is CEO and founder of KEXINO. He's been a marketer since the days of 56K modems, lectures on marketing and behavioral economics at a European business school, and was noted as one of the top 100 global business influencers by (those wonderful people who make financial software).

Originally from London, today Gee lives in a world of his own in Strasbourg, France, tolerated by his wife and young son.

Find out more about Gee at Follow him on Twitter at KEXINO, on Facebook at, or on LinkedIn at


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