Online Video: Much More Than Just YouTube

Gee Ranasinha Marketing

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If you have a spare 19 mins, take a look at this fantastic presentation from TED’s Chris Anderson on why video, in conjunction with the mass distribution model of the internet, is changing the way that we learn, develop and evolve our knowledge. He calls the process “Crowd-Accelerated Innovation”, something that he says may end up being as significant as the advent of the printed word.

If you don’t have 19 mins to spare, then fast-forward the talk to about the 9 min mark. Chris makes interesting observations on why video is so much more compelling that the text in a number of levels. As human beings, we’re innately drawn to face-to-face communication.

While information can often be absorbed faster through the written word, the non-verbal element of the communication is missing which can significantly contribute to the level of both comprehension and retention.

As he says “What Gutenberg did for writing, online video can now do for face-to-face communication.”

About the Author
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Gee Ranasinha

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Gee Ranasinha is CEO and founder of KEXINO. He's been a marketer since the days of 56K modems, teaches marketing and behavioral economics at a European business school, and was noted as one of the top 100 global business influencers by sage.com (those wonderful people who make financial software).

Originally from London, today Gee lives in a world of his own in Strasbourg, France, tolerated by his wife and young son.

Find out more about Gee at kexino.com/gee-ranasinha, follow him on Twitter at KEXINO, or on LinkedIn at linkedin.com/in/ranasinha.

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