“THE LOWEST HOTEL ROOM RATES!”
“WE COMPARE, SO YOU DON’T NEED TO.”
Price comparison websites are all the rage. From airline flights, to car insurance, to getting the best on your savings, there’s sure to be a website that aggregates the prices of various products and services to allowing you to compare them.
But is it a fair comparison?
The problem with price comparison websites is that they reduce your business value offering to a commodity. Comparing your product purely on price and features ignores all the value differentiation that you’re trying to get across. Your marketing, positioning, branding and uniqueness is stripped away.
Comparison websites aim to anonymize you, while you’re doing everything you can possibly do to stand out.