mobile-friendly website

A Mobile-Friendly Website Now Impacts SEO

Gee Ranasinha Marketing

Having a website that’s optimized for mobile-devices has been growing in importance for some time. With Google’s latest search algorithm changes, it’s become critical.

The Art Of The Start 2.0 Book Cover Image

Review: The Art Of The Start 2.0 by Guy Kawasaki

Gee Ranasinha Marketing

2004’s “The Art of the Start” ranks as one of the best book around on the subject of startups. Now Guy Kawasaki has updated it. If you are looking to read just one book on start-ups and business development, your journey has ended.

legacy products preventing business growth

Are Legacy Products Hurting Business Growth?

Gee Ranasinha Marketing

Are your organization’s legacy products, features or services still pulling their weight? If you’re not focused on maintaining and growing them, then you should be focused on replacing them.

do your customers believe what you say

Your Customers Don’t Believe Your Marketing

Gee Ranasinha Marketing

There’s an alternative to spewing-out hype and rhetoric. If you choose to tell your story in a way that’s more believable, then you have half a chance of your audience choosing to give you their attention.

iBeacons are the next qr codes

iBeacons In Your Marketing: This year’s QR Codes?

Gee Ranasinha Marketing

Mobile marketing is the same as any other marketing: Give an irresistible and compelling reason for your audience to allow you to contact them and they’ll come – whether it’s iBeacons, QR codes or whatever else is around the corner.

feel the fear, then do it anyway

There’s No Room For Fear In Business

Gee Ranasinha Marketing

Fear is never far away when starting or running any business. If you want an easy life then find another job. Fear, insecurity, uncertainty, and anxiety are part of what you signed up to.

Being different means standing out

Stop Trying To Be Different With Your Marketing

Gee Ranasinha Marketing

Customer attention can no longer be held by things they don’t care about. Somehow businesses have come to believe that “standing out” is about “being different”. The truth is that what really moves customers is emotion, not hyperbole.

Time to ditch Facebook?

Is It Time For Your Company To Ditch Facebook?

Gee Ranasinha Marketing

With the continuing changes that Facebook makes to its algorithm, Facebook Business Pages have essentially become less effective – unless Page owners are prepared to spend significant amounts of money to promote their content. It’s time to evolve your company’s social media tactics.

hand-painted sneakers

The King’s New Clothes, Or Today’s Business Narrative?

Gee Ranasinha Marketing

People buy from companies and individuals that they feel have similar positions, thoughts and ideals to their own. Don’t be afraid to tell your story. Say it in places where your audience congregates, and your customers, fans (and evangelists) will come.

herd mentality

Following The Herd Leads To The Slaughterhouse

Gee Ranasinha Marketing

These “thought leaders” go from conference to conference giving presentations but being dead-wrong, and everyone is so terrified of being thought odd or old-fashioned that they refuse to speak up.