Lemonade From Lemons

Gee Ranasinha Business, Marketing

Sure, the global economy is in a bad way, and will probably get worse before it gets better. We all know people who’ve been laid off or declared bankrupt.

But don’t let the media talk you into thinking that it’s all doom and gloom. People are still buying things. Businesses are still selling things. Maybe not as much and to not as many, but commerce is still rolling on. I truly believe that the majority of businesses that will fail by the end of the current economic turmoil are ones that were still using outdated methodologies in terms of strategy, marketing, sales and service; methodologies rooted in commercial environments that haven’t been seen in thirty years.

What I’m saying to you, tough as it may seem, now really is the time to stop procrastinating and implement new internal and external business processes to have your company best positioned to ride out the current storm – and take best advantage when the sun comes out again.

Over the 2008 Christmas holiday season, Google served up 57 percent MORE search ads than the same time in 2007. A survey by McGraw-Hill found that, during the recession of the early 1980s, companies that maintained or increased their marketing spend saw an average sales growth of 275 percent in the following five years.

When you get dealt lemons, make lemonade.

About the Author
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Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at https://kexino.com/gee-ranasinha/

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