customer-centric organization

Does A Customer-Centric Business Exist?

Gee Ranasinha Marketing

Businesses may believe they are behaving in a customer-centric manner. However internal obstacles often prevent their actions supporting more than one or two stakeholder groups.

marketing strategy vs tactics

The Difference Between Strategy and Tactics

Gee Ranasinha Marketing

The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.

creative connected consumer

Marketing To The “Connected Consumer”

Gee Ranasinha Marketing

Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.