marketing strategy vs tactics

The Difference Between Strategy and Tactics

Gee Ranasinha Marketing

The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.

creative connected consumer

Marketing To The “Connected Consumer”

Gee Ranasinha Marketing

Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.

big market small market

Your Market Isn’t As Big As You Think

Gee Ranasinha Marketing

The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.

Specialization of business processes

The Specialization of Business Process

Gee Ranasinha Marketing

Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”.

business competition

Your Business Competition Isn’t Who You Think It Is

Gee Ranasinha Marketing

You can’t really market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better your marketing will be.