More articles about Marketing, Sales, and Business

Featured image for “Is Your Brand Helping Sales, Or Hurting Them?”

Is Your Brand Helping Sales, Or Hurting Them?

Customers like to categorize brands in order to make sense of them. That can restrict your offering.
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External Influences

Every industry has their unique set of external influences that govern the validity of your business value. Make you that you know the factors that influence your business – and keep an eye on where they’re heading.
Featured image for “Email Becomes “Me-Mail””

Email Becomes “Me-Mail”

Integrating video into your sales and marketing messaging, collateral and customer engagement activities is taking on ever-greater importance. Video captivates audience attention far better than text and/or images alone, and also helps differentiate your company.
Featured image for “Don’t Listen To Your Customers”

Don’t Listen To Your Customers

Customers don’t always know what they want. That’s your job.
Featured image for “The Danger Of The Gilded Cage”

The Danger Of The Gilded Cage

Promotion often means rising to the level of incompetence.
Featured image for “What Value Do You Put On Creativity?”

What Value Do You Put On Creativity?

Underestimating the value of creativity in your business sets you on the road to becoming seen as a commodity.
Featured image for “The Second Mouse Gets The Cheese”

The Second Mouse Gets The Cheese

If your business isn’t innovating, it’s going backwards.
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Hidden Message

Some thoughts on Microsoft’s latest ad campaign.
Featured image for “Judging A (Note)Book By Its Cover”

Judging A (Note)Book By Its Cover

The birth of a new product segment – and its soon-to-be rapid, untimely death.
Featured image for “How Do Your Customers Find You?”

How Do Your Customers Find You?

Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Featured image for “Keeping Your Business Relevant In Your Customer’s Mind”

Keeping Your Business Relevant In Your Customer’s Mind

If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?
Featured image for “Non-Optional Extras: Hiding The True Cost From Your Customers”

Non-Optional Extras: Hiding The True Cost From Your Customers

When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Featured image for “Are Your Marketing Materials Too “Wordy”?”

Are Your Marketing Materials Too “Wordy”?

Are you being too extravagant in your textual messaging? Just the facts, ma’am.
Featured image for “Making Lemonade From Lemons”

Making Lemonade From Lemons

Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.
Featured image for “Taking it Personally With Printed Cards”

Taking it Personally With Printed Cards

If you’re sending holiday cards out by email, you’re totally missing the point.
Featured image for “Standing Out From The Crowd”

Standing Out From The Crowd

Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.
Featured image for “Tradeshow Trauma: Are Trade Exhibitions Still Relevant To Your Small Business?”

Tradeshow Trauma: Are Trade Exhibitions Still Relevant To Your Small Business?

Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.
Featured image for “The Writing’s On The Wall For Blogs”

The Writing’s On The Wall For Blogs

Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.
Featured image for “Missing The Point in Sales Copywriting?”

Missing The Point in Sales Copywriting?

Sales and marketing copywriting should be written from the customer’s viewpoint and language – not yours.
Featured image for “Are Your Presentations Letting You Down?”

Are Your Presentations Letting You Down?

Business Presentations are as much about showbiz, theatre, and acting as they are about message delivery. Which is probably why so many of them suck.
Featured image for “The Impending Digital Disruption For Enterprise Software Pricing”

The Impending Digital Disruption For Enterprise Software Pricing

“Enterprise” software manufacturers need to provide more relevant pricing models. Their customers demand it.
Featured image for “Flying Blind: The Importance Of Website Analytics”

Flying Blind: The Importance Of Website Analytics

The only way you can improve the performance of your website is through measurement. That means using and understanding website analytics software.
Featured image for “Increase Sales Leads From Your Website”

Increase Sales Leads From Your Website

Want more website leads? Get a better company website. Your site needs to be more than an online brochure.
Featured image for “Embrace Video – Before Your Competitors Do”

Embrace Video – Before Your Competitors Do

Video-based content offers huge opportunities within any startup or small business marketing repertoire.
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