More small business marketing articles. Enjoy!
More articles about Marketing, Sales, and Business
The New Definition Of Business Marketing
Who is responsible for your business marketing? Most would assume that it’s the Marketing department. While that’s still partially true, the responsibility of a company’s marketing has transitioned to a wider sphere.
Selling Margherita Pizza Is Boring
Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.
Marketing Is About People, Not Technology
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
It’s not what you’re selling. It’s what customers are buying.
If you want to grow revenues, increase customer satisfaction and drive your brand’s visibility and awareness, then you need realize that “selling” has changed. Customers don’t buy what you sell; they buy what they see as your value to them.
The Most Effective Marketing Strategy Is 5,000+ Years Old
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Why Small Companies Beat Big Companies
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
Using Flickr To Help Generate Backlinks
Flickr (and other image sites) can be an effective backlink strategy for SEO.
Email Marketing: It’s a Question Of Value
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Buyers Are From Mars, Sellers Are From Venus
Buyers and sellers often have different opinions on the reasons of buying a particular product or service.
Trying to Please Everybody Is Pleasing Nobody
Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
The Price Of Value: When A Gold Card Loses Its Shine
More and more, customers are looking for product packages centered around them, not the vendor.
Howzat! Communicating Information like Twenty20
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
There Are Lies, Damn Lies – And Social Media Marketing
The reason your social media marketing is failing is because you’re missing a key point.
Review: “We Are All Weird” by Seth Godin
Every marketers’ favorite blogger has a new book out.
Fame at Last: KEXINO blog now featured on Alltop!
We’ve hit the big time. Well done us.
Cold Calling Sales Conversation Over A Ruby Murray
Cold sales calls haven’t died. They’ve evolved.
Social Media Hasn’t Killed Company Blogs
Think social media channels means you can kill your blog? Think again.
Content Isn’t Everything. It’s The Only Thing.
Few businesses take the content of their customer-facing collateral as seriously as they should.
When’s The Best Time To Change My Company Logo?
Your logo is an important marketing asset. But it’s not the most important.
Stop Trying To Please Everyone – Or Die Trying
Narrowing your target audience with your marketing can help you stand-out from your competition.
The Death of “Three Screens”: Content Has No Limits
New content presentation technologies blur the lines between format and device.
Using Video To Help Launch Your Product / Service
Adding video to your website not only attracts more visitors, but it can help keep them on your site for longer.
The Future Of Magazines – and it’s not (just) the iPad
The future of publishing is in developing content on an open platform that’s compatible with a variety of devices – and that means HTML5, not iOS, Android Windows Phone or any other proprietary system.
The Psychology of Questions: Why Human Interaction Drives Marketing Success
Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Vid.ly: The Biggest Development In Online Video?
An interesting new player (sic) in the video space.
Stop Selling
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
The Attention Span Of A Goldfish
Keep your communication short, sharp – and simple.
Playing To Win In Business
Today’s marketing is about going all-in.
Think Different
Being different is the only tactic that makes any sense. So why do so few businesses waste their time/money with playing it safe?
Saying What You Mean
It is easy to confuse your target market by using what they might consider to be strange or unusual vocabulary.
Change Your Business, Or Watch It Die
Change is a given. React and adapt – or die.
Do you have Followers, Fans or Evangelists?
Getting your customers to help out with your marketing. Why? Because they want to.
Where’s the Center of Your World? You’re Already There
Geographic location no longer has the advantage – or disadvantage – it had.
The Price Of Everything, The Value Of Nothing.
Relying on price as being your main selling point positions your value offering as a commodity – and a race to the bottom.
How Long Did It Take You To Learn How To Ride A Bike?
The time it takes to learn a new skill.
Start With “Employee Service” and “Customer Service” Will Follow
Your employees are your first-line brand ambassadors. Treat them well.
Bad Marketing Is Worse Than No Marketing
Lazy, incompetent marketers have less places to hide.
How Do You Make A Sculpture Of A Duck?
As a sculptor removes the superfluous, your marketing must remove the unnecessary in order to reach your target audience. Keep your messaging short, sharp and to the point.
Today’s Game Is About Changing The Game
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.Why Video Speaks Louder Than Words
Your text-only website was fine five years ago. But today, customers expect more.Even more articles!