Products, no matter how great they may be, are commodities. How much your brand is liked is the new barometer of how much advocacy it will generate.
If you’re targeting an audience who uses a mobile device that’s different from the one you personally own, then you owe it to them to (at least) be familiar with that device.
Today’s marketers can’t just simply rely on Big Data for their decisions, any more than they can rely purely on gut feeling. Today’s marketing is about the combination of the two.
There are any number of reasons why your target customer doesn’t think your product is all that.
You can’t really market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better your marketing will be.
Offering too much customer choice in your business, product or services prevents your customers making any choice at all.
Conversion Rate Optimization is the combination of the objective with the subjective – making creative content decisions based upon quantitative data.
Having a website that’s optimized for mobile-devices has been growing in importance for some time. With Google’s latest search algorithm changes, it’s become critical.
2004’s “The Art of the Start” ranks as one of the best book around on the subject of startups. Now Guy Kawasaki has updated it. If you are looking to read just one book on start-ups and business development, your journey has ended.
Are your organization’s legacy products, features or services still pulling their weight? If you’re not focused on maintaining and growing them, then you should be focused on replacing them.
There’s an alternative to spewing-out hype and rhetoric. If you choose to tell your story in a way that’s more believable, then you have half a chance of your audience choosing to give you their attention.