marketing is about how we feel

“Fight or Flight” Business Marketing

Gee Ranasinha Business

The vast majority of companies aren’t very good at producing marketing experiences that pass the “Fight or Flight” test. I’ll go as far as to say that I’m betting that your company is one of them.

shredded paper is gibberish

Customer Communication: Stop Talking Gibberish

Gee Ranasinha Business

Customers today are more demanding than ever before. They’re smarter than ever before. Because they have more knowledge – and therefore more POWER, than they have ever had. So why should they buy from you, as opposed to the company down the street, or the next town – or half way across the world?