When marketing your business value to customers it’s imperative to match your communication to their expectation level at the time.
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
The genius of how a young upstart took on the big guns.
Today it’s about standing out, not fitting in. It’s the only way that your customers can see you. So, why do so many businesses choose to blend in, rather than stand out? One word: Fear.
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
We don’t care about marketing because most marketing doesn’t care about us. Businesses need to create an environment where customers will market stuff to each other.
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
How is your business promoting its value offering? Are you still talking about acronyms, minutiae and and techno-jargon that no-one but you and your staff care about?
Customers today are more demanding than ever before. They’re smarter than ever before. Because they have more knowledge – and therefore more POWER, than they have ever had. So why should they buy from you, as opposed to the company down the street, or the next town – or half way across the world?
Update your marketing perceptions to delivery more effective customer campaigns.
Customers are more savvy than many marketers give them credit.
What’s obvious to you may not be so obvious to your customer.
What’s the best customer service strategy? The answer is more obviously than you may imagine.
Assuming anything in the customer buying journey makes as ass out of you and me.
You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.