More small business marketing articles. Enjoy!
More articles about Marketing, Sales, and Business
Fail To Plan, Plan To Fail
If you don’t have a marketing budget, you don’t have a marketing plan. Which means you’re going to fail.
Spoilt for Choice
Customers are spoilt for choice. How do you make them choose you rather than the competition?
If We Build It, They Will Come
Whether it’s tradeshows, PR, social media or whatever else: today you need to be in the minds of your target market before the show starts.
Your Business Isn’t “The Best”. Stop Lying To Everyone
You’re NOT the best at what you do. If you were, you wouldn’t have to say it.
Saying No to ‘No’
Dear Middle-Managers: Stop being part of the problem.
What Does Your Company Sell?
Are you selling price, or customer value?
The Year Of The Video
Your company can no longer afford to ignore the potential that online video offers for your business value messaging.
New Thinking For A New Decade
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
It’s Not What You Know…It’s Who You Know
How the internet, and social networks, have helped break down barriers to commerce.
Do the Right Thing: Fire Your Worst Customers
Not all customers are worthy of your time.
Mobile Marketing: Why We’re Overthinking the Obvious
The mobile revolution has already happened. Today’s opportunity is how businesses respond with appropriate focus, rather than technological complexity for its own sake.
Apples To Apples: Comparing Your Business To The Competition
Don’t be afraid, or in denial, about your business competitors. You know they exist, so do your customers. So stop pretending.
The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Hanging On The Telephone
Unscrupulous sales behavior always gets found out.
Now What Do You Do?
Know your market. Existing customers need different collateral to new ones.
Marketing By Humans: Personalization Beats Automation
If you’ve got nothing worth saying, why should customers bother listening?
A Taste Of Your Own Medicine
Stand in your own queue.
Trash The Template
Your “Best Practices”are quietly killing your business. The biggest risk isn’t trying something new. It’s assuming what worked in the past will work in the future.
Want To Change The Business Game? Then Change the Rules
There are hundreds of ways of changing the game. Most established companies can’t – or won’t – do it, because they see it as upsetting the status quo and destabilizing their own business model.
“I don’t want to hear about problems! Only Solutions!”
Ignoring the facts that are staring you in the face is tantamount to a wilful dereliction of duty.
Seeing Your Product Through Your Customer’s Eyes
Customers buy a solution to a particular problem that they have, in order to achieve a desired outcome. Their reason for buying is simply to make that problem go away.
Don’t Listen To Your Customers
Customers don’t always know what they want. That’s your job.
The Danger Of The Gilded Cage
Promotion often means rising to the level of incompetence.
What’s Your Company’s Video Strategy?
Businesses should be present in the market spaces customers frequent to avoid missing out on potential opportunities.
The Price Of Free
It’s tough to charge money for something your customers used to get for free.
A Simple Tip For Better Business Presentations
Try this one tip to improve your presentations, using something you probably already have lying around.
Why Less-Talented Competitors Keep Beating You
Customers choose to buy from you for many reasons. Your product is just one of them.
How Do Your Customers Find You?
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Time To Outsource Your Marketing?
Outsourcing your marketing to an agency gives you access to top-drawer experience, experience, and advice. You’re still driving the initiatives, it’s just that someone else is behind the wheel.
Keeping Your Business Relevant In Your Customer’s Mind
If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?
Non-Optional Extras: Hiding The True Cost From Your Customers
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Making Lemonade From Lemons
Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.
Making a Mint on YouTube
Video sites such as YouTube don’t just give your business a platform to market. They can pay you too.
Standing Out From The Crowd
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.
Are Your Presentations Letting You Down?
Business Presentations are as much about showbiz, theatre, and acting as they are about message delivery. Which is probably why so many of them suck.
Business Process Alignment: Preaching To The Choir
Business process alignment means everyone working with a common business goal in mind for the benefit of customers AND employees.
How Sociable Are You?
Social networks offer content-driven marketers an opportunity to best position their businesses as thought-leaders.
Increase Sales Leads From Your Website
Want more website leads? Get a better company website. Your site needs to be more than an online brochure.
Embrace Video – Before Your Competitors Do
Video-based content offers huge opportunities within any startup or small business marketing repertoire.Even more articles!