Show Your Customers Some Love
The world needs more lovecats.
Building Real Customer Relations
The importance of building real, authentic, and lasting relationships.
It’s Not Voodoo. It’s Marketing
Social media marketing isn’t a quicker route to the pot of gold.
Change Your Business, Or Watch It Die
Change is a given. React and adapt – or die.
Do you have Followers, Fans or Evangelists?
Getting your customers to help out with your marketing. Why? Because they want to.
The Fragility Of A Business Model
Disrupt your own business and industry – before your competition does.
Friendship Is The New Partnership
We don’t have customers – at least, we don’t see them as such. Instead, we have friends that we do business with.
Start With “Employee Service” and “Customer Service” Will Follow
Your employees are your first-line brand ambassadors. Treat them well.
Today’s Game Is About Changing The Game
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
Asking For Permission With Your Marketing
Seth Godin’s “Permission Marketing” was ahead of its time.
Do As I Say, Not As I Do
There has to be buy-in at every company level in order for any marketing initiative to truly work.
Customers Are Lazy
Regardless of the size of your company, customers are expecting it to be as easy to do business with you as with some of the biggest companies in the world.
Taking The Initiative
Maybe your customers aren’t asking you about something because they’re getting answers from someone else.
Fail To Plan, Plan To Fail
If you don’t have a marketing budget, you don’t have a marketing plan. Which means you’re going to fail.
Spoilt for Choice
Customers are spoilt for choice. How do you make them choose you rather than the competition?
If We Build It, They Will Come
Whether it’s tradeshows, PR, social media or whatever else: today you need to be in the minds of your target market before the show starts.
Your Business Isn’t “The Best”. Stop Lying To Everyone
You’re NOT the best at what you do. If you were, you wouldn’t have to say it.
Saying No to ‘No’
Dear Middle-Managers: Stop being part of the problem.
What Does Your Company Sell?
Are you selling price, or customer value?
Are Your Salespeople Selling? Or Are They Begging?
If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.
2010: The Year Of The Video
Your company can no longer afford to ignore the potential that online video offers for your business value messaging.
New Thinking For A New Decade
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
It’s Not What You Know…It’s Who You Know
How the internet, and social networks, have helped break down barriers to commerce.
Do the Right Thing: Fire Your Worst Customers
Not all customers are worthy of your time.
Small Business Marketing: The Future’s Mobile
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Apples To Apples: Comparing Your Business To The Competition
Don’t be afraid, or in denial, about your business competitors. You know they exist, so do your customers. So stop pretending.
The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Hanging On The Telephone
Unscrupulous sales behavior always gets found out.
Now What Do You Do?
Know your market. Existing customers need different collateral to new ones.
Your Customers Don’t Care
If you’ve got nothing worth saying, why should they bother listening?
A Taste Of Your Own Medicine
Stand in your own queue.
Trash The Template
Are you re-using the same old sales proposal that you’ve used for the past three years? Copying and pasting the content and simply changing some details to fit? It’s important to break your business out of its routine now and again.
Want To Change The Business Game? Then Change the Rules
There are hundreds of ways of changing the game. Most established companies can’t – or won’t – do it, because they see it as upsetting the status quo and destabilizing their own business model.
“I don’t want to hear about problems! Only Solutions!”
Ignoring the facts that are staring you in the face is tantamount to a wilful dereliction of duty.
Seeing Your Product Through Your Customer’s Eyes
Customers buy a solution to a particular problem that they have, in order to achieve a desired outcome. Their reason for buying is simply to make that problem go away.
Don’t Listen To Your Customers
Customers don’t always know what they want. That’s your job.
The Danger Of The Gilded Cage
Promotion often means rising to the level of incompetence.
What’s Your Company’s Video Strategy?
Businesses should be present in the market spaces customers frequent to avoid missing out on potential opportunities.Even more articles!