You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.
Cold sales calls haven’t died. They’ve evolved.
Few businesses take the content of their customer-facing collateral as seriously as they should.
The irrelevance of intermediaries.
If you don’t seem credible to your customer, they’ll buy elsewhere.
Customers buy into why you’re in business, as much (or even more) than what you’re selling.
Guy Kawasaki’s new book “Enchantment” talks about the importance to go the extra mile in customer service and satisfaction before, during, and after the sale.
Media companies will fail in their efforts to put obstacles in the way of content distribution.
Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.
In the same way as publishers, newspapers & music companies before them, film studios must change to a customer-centric model in order to survive.
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
Don’t have all the answers? That’s fine – none of us do.
The world needs more lovecats.
The importance of building real, authentic, and lasting relationships.
Social media marketing isn’t a quicker route to the pot of gold.