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Home Blog Business

Business

Recent Articles On The Subject Of 'Business'. Enjoy!

remarkable business illustration

When All Businesses Are Remarkable, They’re All The Same

Gee Ranasinha November 4, 2011 Business, Sales

You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.

Sri Lankan Curry

Cold Calling Over a Ruby Murray

Gee Ranasinha September 15, 2011 Marketing, Sales

Cold sales calls haven’t died. They’ve evolved.

importance of relevant content in business marketing

Content Isn’t Everything. It’s The Only Thing.

Gee Ranasinha August 16, 2011 Advertising, Business, Communications, Marketing, Social Media

Few businesses take the content of their customer-facing collateral as seriously as they should.

Middlemen Are An Endangered Species

Middlemen Are An Endangered Species

Gee Ranasinha July 26, 2011 Business

The irrelevance of intermediaries.

non-trustworthy-looking person

Maintaining Credibility In The Eyes Of Your Customer

Gee Ranasinha June 23, 2011 Communications, Sales

If you don’t seem credible to your customer, they’ll buy elsewhere.

customers to know your story

It’s not WHAT you sell, it’s WHY you sell

Gee Ranasinha May 18, 2011 Business

Customers buy into why you’re in business, as much (or even more) than what you’re selling.

Guy Kawasaki Enchantment book

Review: “Enchantment” by Guy Kawasaki

Gee Ranasinha May 5, 2011 Business

Guy Kawasaki’s new book “Enchantment” talks about the importance to go the extra mile in customer service and satisfaction before, during, and after the sale.

media companies wrestling with the change in reader behavior

Media Companies: Stop Trying To Save The Past

Gee Ranasinha April 26, 2011 Business

Media companies will fail in their efforts to put obstacles in the way of content distribution.

asking business questions

Why Didn’t I Think Of That? Asking The Right Business Questions

Gee Ranasinha April 20, 2011 Business, Marketing

Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.

broken-lens

Mainstream Media Is Broken: The Growth Of Online

Gee Ranasinha March 24, 2011 Business

In the same way as publishers, newspapers & music companies before them, film studios must change to a customer-centric model in order to survive.

the breakdown of old-style selling

Stop Selling

Gee Ranasinha March 2, 2011 Business, Customer Service, Marketing, Sales

There’s one common trait that the best sales and marketing people all seem to possess: Passion.

brain with question marks

Don’t Be An Expert

Gee Ranasinha February 23, 2011 Business

Don’t have all the answers? That’s fine – none of us do.

ring love shadow

Show Your Customers Some Love

Gee Ranasinha February 15, 2011 Business, Communications

The world needs more lovecats.

Customer Relationship

Building Real Customer Relations

Gee Ranasinha February 8, 2011 Business

The importance of building real, authentic, and lasting relationships.

It’s not voodoo, it’s marketing.

It’s Not Voodoo. It’s Marketing

Gee Ranasinha January 3, 2011 Business

Social media marketing isn’t a quicker route to the pot of gold.

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About KEXINO

We’re a team of marketing, creative, and business development specialists that help start-ups and small businesses produce better, more relevant marketing strategies and tactics.

We combine branding, communication, design, SEO, social media, conversion rate optimization, with a range of inbound and outbound marketing initiatives. The result is designed to increase awareness, reputation, trust – and sales.

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KEXINO
1a Rue des Roses · 67370 · Pfettisheim
FRANCE
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