Cold sales calls haven’t died. They’ve evolved.
Content Isn’t Everything. It’s The Only Thing.
Few businesses take the content of their customer-facing collateral as seriously as they should.
Middlemen Are An Endangered Species
The irrelevance of intermediaries.
Maintaining Credibility In The Eyes Of Your Customer
If you don’t seem credible to your customer, they’ll buy elsewhere.
It’s not WHAT you sell, it’s WHY you sell
Customers buy into why you’re in business, as much (or even more) than what you’re selling.
Review: “Enchantment” by Guy Kawasaki
Guy Kawasaki’s new book “Enchantment” talks about the importance to go the extra mile in customer service and satisfaction before, during, and after the sale.
Media Companies: Stop Trying To Save The Past
Media companies will fail in their efforts to put obstacles in the way of content distribution.
Why Didn’t I Think Of That? Asking The Right Business Questions
Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.
Mainstream Media Is Broken: The Growth Of Online
In the same way as publishers, newspapers & music companies before them, film studios must change to a customer-centric model in order to survive.
Stop Selling
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
Don’t Be An Expert
Don’t have all the answers? That’s fine – none of us do.
Show Your Customers Some Love
The world needs more lovecats.
Building Real Customer Relations
The importance of building real, authentic, and lasting relationships.
It’s Not Voodoo. It’s Marketing
Social media marketing isn’t a quicker route to the pot of gold.
Change Your Business, Or Watch It Die
Change is a given. React and adapt – or die.