Social Media #FAIL: You’re Spreading Yourself Too Thinly
If your brand has multiple social-media presences but lacks a content strategy to populate these social spaces, you’re probably spreading yourself too thinly on what’s achievable for your brand in social media.
Why Your 2005 Website Isn’t Working in 2025
Is your company website working for you, or against you? Simplify and optimize both website content and overall design to help increase traffic and lead generation opportunities.
Marketing Is Not About Technology
Marketing technologies such as social media and online video are simply a means to an end. It’s not about technology itself, but about imagination, creativity and inspiration.
How Do Your Social Media Efforts Compare With The Biggest Brands?
The companies that get social media interaction right aren’t necessary the ones who’ve been doing it the longest, or the ones with the largest resources – or with the deepest pockets.
Specialize Your Business To Increase Profitability
Many startups and small businesses fall into the trap of taking on whatever business opportunity comes their way. But could your business do better by saying “no” ?
A Company Blog: Your Top Business Content Marketing Priority For 2023
Do it right, and your company blog can be a massively valuable business asset. Do it wrong and it’ll be a waste of time, money and effort. It’s your choice.
Why Customer Complaints Are A Good Thing
Any business worth its salt gets complaints, but how easy is it do you make it for your customers to complain?
Review: APE by Guy Kawasaki: How to Publish A Book
Ever felt like you could write a book? A new book by Guy Kawasaki and Shawn Welch might be just what you’re looking for.
Your Business Communication Sucks
Your company’s marketing sucks big time. Sorry, but it has to be said. So what are you going to do about it?
Marketing To Your Ideal Customer? Be Careful What You Wish For
Rather than focus everything around a solution-driven proposition, try extending your marketing and lead-generation efforts around creating greater awareness to the factors that contribute to the problem.
The Growing Voice Of Customer Choice
Many businesses hate unpredictability – even if by aiding, developing and strengthening predictability takes precedence over meeting the needs of the customer.
Fake It Until You Become It
If you can’t be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect your prospective customers to be?
What Does It Mean To Do Business With Your Business?
Today’s digital lifestyle is tightly woven into the fabric of a new “networked” customer experience. How relevant is your business in this new world?
How Social Media Puts The “Service” Back Into Customer Service
It seems inevitable that as Customer Service embraces social media, it becomes part of Marketing – which, in reality, it always has been.
Selling Means Knowing When To Shut Up
I don’t want salespeople repeating marketing copy or technical specifications from the website. If I want a parrot, I’ll buy one.
Why DIY-Marketing Your Startup is a BAD idea
A word of advice for anyone thinking that they can get away with starting a company without having professional marketing resources on board: don’t do it. DIY-marketing a startup business is a recipe for disaster.
Small Business Marketing: You Can’t Be Half Pregnant
Your business marketing is struggling because your value proposition is no longer perceived as having the same relevance with its target audience.
Customer Lifetime Value: A Marathon, Not A Sprint.
Companies must assess the real worth of their customers’ business over the course of the buying relationship – and treat them accordingly.
Sorry, HBR. Marketing is most certainly NOT dead.
Marketing is everything from what you sell, to how you sell it. To say that Marketing is dead is like saying that business itself is dead.
Every Business Is A Global Business: The Illusion Of Location
20 years ago the very fact your business was local was enough for customers to buy from you. Today that’s no longer enough.
Being A Social Brand Doesn’t Make You A Social Business
The creation of a social brand has become commonplace. But building a social business is an investment in customer relevance for the future.
Marketing The Buying Experience: How Do You Make Them Feel?
Every business today is actually marketing two distinct value propositions to its customers – and probably doesn’t even know it.
Marketing Your Business: How Different Are You Really?
You can no longer get attention by shouting louder, like you could in the old days (i.e. anything more than about 3 years ago). Today, you get attention by sounding different.
Marketing Strategy and Sales Strategy: The Need For Integration
“Spray and Pray” can no longer be relied upon. There’s increasing importance in aligning a company’s marketing strategy with sales strategy to form a single cohesive revenue capture model.
Being The Best In Your Business
Customers need to be sure that you’re the best choice – for them, at this particular point in time, based upon their list of influencing factors. What are you doing to help them make the right choice?
Your Business Is Competing With Apple
Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.
Measuring Social Media ROI With The Wrong Tape Measure
Many companies are designing their social media strategies around “Likes” or “ReTweets”. Instead, we should be designing for an action or an outcome – something that results in a transaction of some sort.
Even The Best Salesperson Can’t Save a Poor Product
Today – more than ever – you better make sure that your product delivers on its promise. In today’s connected-customer environment where product information is so freely available, the sales division can no longer cover-up product weaknesses in the same way that it used to.
Business Change Is Inevitable
If you’re not happy with the way things are going, what fundamental, radical, extra-ordinary changes are you prepared to make to your business to change things?
“Fight or Flight” Business Marketing
The vast majority of companies aren’t very good at producing marketing experiences that pass the “Fight or Flight” test. I’ll go as far as to say that I’m betting that your company is one of them.
“Agile” Business Marketing: Repeating and Refining
Call it persistence, stubbornness or sheer bloody-mindedness, but sometimes marketing your business means doing something knowing that it will fail, simply so that you can do it over and make it a success.
Marketing Your Business Means Simplifying Your Business
When marketing your business value to customers it’s imperative to match your communication to their expectation level at the time.
Change Your Business? Change Your Perceptions
If you’re a business owner today, the single most important thing on your mind right now should be focused on how to keep your business value remaining relevant in the minds of your customers. Change is always going to happen. What we see as novel today becomes trite and cliché tomorrow. The challenge is refining your value perception at the
The New Definition Of Business Marketing
Who is responsible for your business marketing? Most would assume that it’s the Marketing department. While that’s still partially true, the responsibility of a company’s marketing has transitioned to a wider sphere.
Selling Margarita Pizza Is Boring
Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.
Trying To Out-Google Customers: Why You’ll Lose At Web Search
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
Dollar Shave Club: Definitely Standing Out
The genius of how a young upstart took on the big guns.
If Your Business Doesn’t Stand Out, it’s Invisible.
Today it’s about standing out, not fitting in. It’s the only way that your customers can see you. So, why do so many businesses choose to blend in, rather than stand out? One word: Fear.Even more articles!