Gee Ranasinha
Hi, I'm Gee Ranasinha.
I am Founder / CEO of KEXINO and the author of the small business marketing blog Business Value Matters.
Background
My background is in communication and content creation: I founded and ran a successful media production company (advertising photography and TV commercials, mainly) before getting involved in professional image capture systems from companies such as Sinar, Leaf, PhaseOne and Dicomed in the days when professional-quality digital photography was in its infancy.
I then moved into the print and publishing industries. For seven years I was Worldwide Director of Marketing for a software company based in Germany. Clients ranged from printing companies, publishers, in-house corporate marketing departments, and government organizations on the one hand; all the way up to globally-recognized brands such as Marvel, IKEA, Nestlé and WPP.
For the past sixteen years I've been heading-up the KEXINO team, an amazing group of 19 talented individuals located across 9 countries.
I was born, raised, and educated in London, UK. Today the place I call home is Strasbourg, North-Eastern France.
Today
I run KEXINO, a different sort of marketing services company helping small-to-medium sized companies and startups produce better, more effective marketing. Read this to learn more about why we think we're different.
I've been writing marketing articles and opinion pieces in print and on the web since 1991 - at a time when the word "blog" didn't even exist.
Our award-winning marketing blog Business Value Matters is about making smaller businesses aware of the new rules of marketing, communications, sales, and customer engagement. It's about how technology and behavioral psychology have become facilitators for businesses of every size to grow their reputation and trust in the minds of their customers.
While KEXINO keeps me very busy, I also lecture to final-year MBA students as Adjunct Professor of Marketing at two prominent business schools. It's hard work (especially setting and marking exam papers) but so personally rewarding. I absolutely love it.
Outside of work, between trying to be the best husband and father I can, I'm a bit of a music and hi-fi nut. My iTunes folder is close to 2Tb in size, and I have around 300 Spotify playlists.
Other hobbies? I love to cook (French and Asian/Fusion, mainly) and play the piano (mostly jazz, blues, and boogie-woogie) when I have the time. Even though I'm not very accomplished at either of them, it doesn't seem to stop me.
Gee Ranasinha In The Press
Podcasts & Videos
The Emotional Side of Buying Decisions
The Profitable Creative PodcastWhy Efficiency is Killing Creativity
Digital Coffee: Marketing BrewWhy Is My Marketing Not Working?
The Practice of the Practice PodcastUnlocking Marketing Creativity
From Startup to Wunderbrand PodcastEfficient vs Effective Marketing
Chasing The Insights PodcastHow B2B Marketers Can Build Greater Trust
B2B Marketers on a MissionWhat Marketing is Not, with Gee Ranasinha
The Neil Wilkins PodcastHas AI Changed Marketing Forever?
The Grown'n'Learn PodcastFrom Pixels to Perception: Strategic branding
The Dead Pixels Society podcastBreaking Down the BS in Marketing
Brands Over Brews podcastThe B2B Marketing Crisis: Gee Ranasinha
Marketing Spark (The B2B SaaS Marketing Podcast)“The tech will tell us what to do.”
Bad Marketing Advice podcastThe Biggest Mistakes Marketers Make
Hollywood Branded podcastPut Yourself In Your Prospect’s Shoes
The Thoughtful Entrepreneur PodcastIntelligent Marketing: Why So Many Marketing Firms Get It Wrong
The Common Cents ShowHow To Evaluate Your Marketing: Gee Ranasinha
Learning From Smart People PodcastMarketing in a (Semi) Post-COVID World with Gee Ranasinha from KEXINO
Stop Sucking At Business PodcastEpisode #198: What's Wrong With Marketing?
Digital Marketing Masters PodcastInterview With Gee Ranasinha, CEO of KEXINO
The Chris Voss ShowWritten Articles & Interviews
Interview with Gee Ranasinha - CEO at KEXINO
TechBehemothsGee Ranasinha: A DotCom Magazine Exclusive Interview
Dot Com MagazineSage Blog: The Top 100 Global Business Influencers
Sage Advice BlogThe Importance Of An Elevator Pitch
Business News DailyKeynote, Podcast, and Event Speaker
Looking for an engaging, passionate, knowledgeable (and humorous) marketing speaker for your next conference, meeting, or workshop?
I've spoken at many sales events, awards dinners, TEDx events, user group meetings, and conferences. As well as a range of marketing topics, I speak about bridging the business gap between online and the real world.
Thoughts, opinions, and observations in this age of disruption and interruption - totally customized for your audience.
A recent testimonial: "Gee's ability to capture a room during his presentations is fantastic."
Get in touch if you'd like me to speak at your next event, or book me as your podcast guest.Contact Me
I've tried to make it as easy as possible for you to contact me.
You can email me, or Skype me.
If you're on a social network you can connect with me on LinkedIn, Twitter (aka X), Instagram, or Threads.
I'm on a bunch of other social networks too. If you search for me on your network of choice, you'll probably find me. Alternatively you can always just Google me.
However you choose to get in touch, I look forward to hearing from you soon.