Gee Ranasinha

I run KEXINO, a different sort of marketing services company helping small-to-medium sized companies and startups produce better, more effective marketing. Read this to learn more about why we think we're different.

I've been writing marketing articles and opinion pieces in print and on the web since 1991 - at a time when the word "blog" didn't even exist.

Our award-winning marketing blog Business Value Matters is about making smaller businesses aware of the new rules of marketing, communications, sales, and customer engagement. It's about how technology and behavioral psychology have become facilitators for businesses of every size to grow their reputation and trust in the minds of their customers.

While KEXINO keeps me very busy, I also lecture to final-year MBA students as Adjunct Professor of Marketing at two prominent business schools. It's hard work (especially setting and marking exam papers) but so personally rewarding. I absolutely love it.

Outside of work, between trying to be the best husband and father I can, I'm a bit of a music and hi-fi nut. My iTunes folder is close to 2Tb in size, and I have around 300 Spotify playlists.

Other hobbies? I love to cook (French and Asian/Fusion, mainly) and play the piano (mostly jazz, blues, and boogie-woogie) when I have the time. Even though I'm not very accomplished at either of them, it doesn't seem to stop me.