Why Should Customers Choose You?
Customers choose to buy from you for many reasons. Your product is just one of them.
Judging A (Note)Book By Its Cover
The birth of a new product segment – and its soon-to-be rapid, untimely death.
How Do Your Customers Find You?
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Time To Outsource Your Marketing?
Outsourcing your marketing to an agency gives you access to top-drawer experience, experience, and advice. You’re still driving the initiatives, it’s just that someone else is behind the wheel.
Keeping Your Business Relevant In Your Customer’s Mind
If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?
Non-Optional Extras: Hiding The True Cost From Your Customers
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Making Lemonade From Lemons
Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.
Moving Pictures
The future of the internet is video.
Making a Mint on YouTube
Video sites such as YouTube don’t just give your business a platform to market. They can pay you too.
Standing Out From The Crowd
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.
Tradeshow Trauma: Are Trade Exhibitions Still Relevant To Your Small Business?
Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.
Missing The Point in Sales Copywriting?
Sales and marketing copywriting should be written from the customer’s viewpoint and language – not yours.
Are Your Presentations Letting You Down?
Business Presentations are as much about showbiz, theatre, and acting as they are about message delivery. Which is probably why so many of them suck.
Business Process Alignment: Singing From The Same Hymn Sheet
Business process alignment means everyone working with a common business goal in mind for the benefit of customers AND employees.
How Sociable Are You?
Social networks offer content-driven marketers an opportunity to best position their businesses as thought-leaders.
Increase Sales Leads From Your Website
Want more website leads? Get a better company website. Your site needs to be more than an online brochure.
Embrace Video – Before Your Competitors Do
Video-based content offers huge opportunities within any startup or small business marketing repertoire.Even more articles!