Lead nurturing is the process of building relationships, reputation and trust with sales prospects in ways that are consistent, timely and relevant.
I don’t want salespeople repeating marketing copy or technical specifications from the website. If I want a parrot, I’ll buy one.
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
Assuming anything in the customer buying journey makes as ass out of you and me.
You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.
Cold sales calls haven’t died. They’ve evolved.
If you don’t seem credible to your customer, they’ll buy elsewhere.
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
Getting your customers to help out with your marketing. Why? Because they want to.
Your employees are your first-line brand ambassadors. Treat them well.
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
There has to be buy-in at every company level in order for any marketing initiative to truly work.
Are you selling price, or customer value?
If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.
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