Sales Lead Nurturing: Keeping Prospects On The Boil
Lead nurturing is the process of building relationships, reputation and trust with sales prospects in ways that are consistent, timely and relevant.
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More articles about Marketing, Sales, and Business
Selling Means Knowing When To Shut Up
I don’t want salespeople repeating marketing copy or technical specifications from the website. If I want a parrot, I’ll buy one.
Trying To Out-Google Customers: Why You’ll Lose At Web Search
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
Marketing Is About People, Not Technology
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
Risk & Assumption: Making An Ass Out Of U and Me
Assuming anything in the customer buying journey makes as ass out of you and me.
When All Businesses Are Remarkable, They’re All The Same
You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.
Cold Calling Sales Conversation Over A Ruby Murray
Cold sales calls haven’t died. They’ve evolved.
Maintaining Credibility In The Eyes Of Your Customer
If you don’t seem credible to your customer, they’ll buy elsewhere.
Stop Selling
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
Do you have Followers, Fans or Evangelists?
Getting your customers to help out with your marketing. Why? Because they want to.
Start With “Employee Service” and “Customer Service” Will Follow
Your employees are your first-line brand ambassadors. Treat them well.
Today’s Game Is About Changing The Game
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
Do As I Say, Not As I Do
There has to be buy-in at every company level in order for any marketing initiative to truly work.
What Does Your Company Sell?
Are you selling price, or customer value?
Are Your Salespeople Selling? Or Are They Begging?
If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.
The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Judging A (Note)Book By Its Cover
The birth of a new product segment – and its soon-to-be rapid, untimely death.
How Do Your Customers Find You?
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Non-Optional Extras: Hiding The True Cost From Your Customers
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Making Lemonade From Lemons
Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.
Tradeshow Trauma: Are Trade Exhibitions Still Relevant To Your Small Business?
Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.
Increase Sales Leads From Your Website
Want more website leads? Get a better company website. Your site needs to be more than an online brochure.Even more articles!