Sales

Sales Lead Nurturing: Keeping Prospects On The Boil

Gee Ranasinha February 20, 2013 Sales

Lead nurturing is the process of building relationships, reputation and trust with sales prospects in ways that are consistent, timely and relevant.

Selling Means Knowing When To Shut Up

Gee Ranasinha September 13, 2012 Sales

I don’t want salespeople repeating marketing copy or technical specifications from the website. If I want a parrot, I’ll buy one.

Trying To Out-Google Customers: Why You’ll Lose At Web Search

Gee Ranasinha April 5, 2012 Business, Communications, Sales, Social Media, Technology

Don’t try to go up against your customers when it comes to content for web search results. You won’t win.

Marketing Is About People, Not Technology

Gee Ranasinha March 14, 2012 Business, Marketing, Sales, small business, Social Media

Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.

Risk & Assumption: Making An Ass Out Of U and Me

Gee Ranasinha November 11, 2011 Sales

Assuming anything in the customer buying journey makes as ass out of you and me.

When All Businesses Are Remarkable, They’re All The Same

Gee Ranasinha November 4, 2011 Business, Sales

You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.

Cold Calling Sales Conversation Over A Ruby Murray

Gee Ranasinha September 15, 2011 Marketing, Sales

Cold sales calls haven’t died. They’ve evolved.

Maintaining Credibility In The Eyes Of Your Customer

Gee Ranasinha June 23, 2011 Communications, Sales

If you don’t seem credible to your customer, they’ll buy elsewhere.

Stop Selling

Gee Ranasinha March 2, 2011 Business, Customer Service, Marketing, Sales

There’s one common trait that the best sales and marketing people all seem to possess: Passion.

Do you have Followers, Fans or Evangelists?

Gee Ranasinha December 7, 2010 Communications, Marketing, Sales, Social Media

Getting your customers to help out with your marketing. Why? Because they want to.

Start With “Employee Service” and “Customer Service” Will Follow

Gee Ranasinha October 5, 2010 Customer Service, Marketing, Sales

Your employees are your first-line brand ambassadors. Treat them well.

Today’s Game Is About Changing The Game

Gee Ranasinha September 12, 2010 Communications, Marketing, Sales

The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.

Do As I Say, Not As I Do

Gee Ranasinha July 21, 2010 Business, Communications, Marketing, PR, Sales, Social Media

There has to be buy-in at every company level in order for any marketing initiative to truly work.

What Does Your Company Sell?

Gee Ranasinha March 2, 2010 Business, Communications, Marketing, Sales

Are you selling price, or customer value?

Are Your Salespeople Selling? Or Are They Begging?

Gee Ranasinha February 19, 2010 Sales

If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.