Articles about Social Media for Small Businesses | KEXINO

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Social Media #FAIL: You’re Spreading Yourself Too Thinly

If your brand has multiple social-media presences but lacks a content strategy to populate these social spaces, you’re probably spreading yourself too thinly on what’s achievable for your brand in social media.

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More articles about Marketing, Sales, and Business

Being A Social Brand Doesn’t Make You A Social Business

The creation of a social brand has become commonplace. But building a social business is an investment in customer relevance for the future.

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Measuring Social Media ROI With The Wrong Tape Measure

Many companies are designing their social media strategies around “Likes” or “ReTweets”. Instead, we should be designing for an action or an outcome – something that results in a transaction of some sort.

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Trying To Out-Google Customers: Why You’ll Lose At Web Search

Don’t try to go up against your customers when it comes to content for web search results. You won’t win.

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Marketing Is About People, Not Technology

Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.

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Content Isn’t Everything. It’s The Only Thing.

Few businesses take the content of their customer-facing collateral as seriously as they should.

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No-one Reads Your Press Release: Why PR Became Lazy

Have PR agencies become lazy and complacent in how they represent their clients?

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Keeping Your Fans Happy With New Content

Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.

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Do you have Followers, Fans or Evangelists?

Getting your customers to help out with your marketing. Why? Because they want to.

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Less Public and More Relations

Public Relations is in a race to grow up, before it faced increasing irrelevance.

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Do As I Say, Not As I Do

There has to be buy-in at every company level in order for any marketing initiative to truly work.

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The Right Person For The Job

Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.

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It’s Not What You Know…It’s Who You Know

How the internet, and social networks, have helped break down barriers to commerce.

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Small Business Marketing: The Future’s Mobile

The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?

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The Writing’s On The Wall For Blogs

Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.

Even more articles!