If your brand has multiple social-media presences but lacks a content strategy to populate these social spaces, you’re probably spreading yourself too thinly on what’s achievable for your brand in social media.
The creation of a social brand has become commonplace. But building a social business is an investment in customer relevance for the future.
Many companies are designing their social media strategies around “Likes” or “ReTweets”. Instead, we should be designing for an action or an outcome – something that results in a transaction of some sort.
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
Few businesses take the content of their customer-facing collateral as seriously as they should.
Have PR agencies become lazy and complacent in how they represent their clients?
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Getting your customers to help out with your marketing. Why? Because they want to.
Public Relations is in a race to grow up, before it faced increasing irrelevance.
There has to be buy-in at every company level in order for any marketing initiative to truly work.
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
How the internet, and social networks, have helped break down barriers to commerce.
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.