More articles about Marketing, Sales, and Business

Featured image for “Being A Social Brand Doesn’t Make You A Social Business”

Being A Social Brand Doesn’t Make You A Social Business

The creation of a social brand has become commonplace. But building a social business is an investment in customer relevance for the future.
Featured image for “Measuring Social Media ROI With The Wrong Tape Measure”

Measuring Social Media ROI With The Wrong Tape Measure

Many companies are designing their social media strategies around “Likes” or “ReTweets”. Instead, we should be designing for an action or an outcome – something that results in a transaction of some sort.
Featured image for “Trying To Out-Google Customers: Why You’ll Lose At Web Search”

Trying To Out-Google Customers: Why You’ll Lose At Web Search

Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
Featured image for “Marketing Is About People, Not Technology”

Marketing Is About People, Not Technology

Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
Featured image for “Content Isn’t Everything. It’s The Only Thing.”

Content Isn’t Everything. It’s The Only Thing.

Few businesses take the content of their customer-facing collateral as seriously as they should.
Featured image for “No-one Reads Your Press Release:  Why PR Became Lazy”

No-one Reads Your Press Release: Why PR Became Lazy

Have PR agencies become lazy and complacent in how they represent their clients?
Featured image for “Keeping Your Fans Happy With New Content”

Keeping Your Fans Happy With New Content

Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Featured image for “Do you have Followers, Fans or Evangelists?”

Do you have Followers, Fans or Evangelists?

Getting your customers to help out with your marketing. Why? Because they want to.
Featured image for “Less Public and More Relations”

Less Public and More Relations

Public Relations is in a race to grow up, before it faced increasing irrelevance.
Featured image for “Do As I Say, Not As I Do”

Do As I Say, Not As I Do

There has to be buy-in at every company level in order for any marketing initiative to truly work.
Featured image for “The Right Person For The Job”

The Right Person For The Job

Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
Featured image for “It’s Not What You Know…It’s Who You Know”

It’s Not What You Know…It’s Who You Know

How the internet, and social networks, have helped break down barriers to commerce.
Featured image for “Small Business Marketing: The Future’s Mobile”

Small Business Marketing: The Future’s Mobile

The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Featured image for “The Writing’s On The Wall For Blogs”

The Writing’s On The Wall For Blogs

Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.
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