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Home Blog Social Media

Social Media

Recent Articles On The Subject Of 'Social Media'. Thumbs-Up!

ineffective social media efforts

Social Media #FAIL: You’re Spreading Yourself Too Thinly

Gee Ranasinha February 12, 2013 Social Media

If your brand has multiple social-media presences but lacks a content strategy to populate these social spaces, you’re probably spreading yourself too thinly on what’s achievable for your brand in social media.

social media icons

Being A Social Brand Doesn’t Make You A Social Business

Gee Ranasinha August 2, 2012 Social Media

The creation of a social brand has become commonplace. But building a social business is an investment in customer relevance for the future.

social media ROI

Measuring Social Media ROI With The Wrong Tape Measure

Gee Ranasinha June 14, 2012 Social Media

Many companies are designing their social media strategies around “Likes” or “ReTweets”. Instead, we should be designing for an action or an outcome – something that results in a transaction of some sort.

trying to out-Google your customers

Trying To Out-Google Customers: Why You’ll Lose At Web Search

Gee Ranasinha April 5, 2012 Business, Communications, Sales, Social Media, Technology

Don’t try to go up against your customers when it comes to content for web search results. You won’t win.

connected consumer marketing

Marketing Is About People, Not Technology

Gee Ranasinha March 14, 2012 Business, Marketing, Sales, small business, Social Media

Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.

importance of relevant content in business marketing

Content Isn’t Everything. It’s The Only Thing.

Gee Ranasinha August 16, 2011 Advertising, Business, Communications, Marketing, Social Media

Few businesses take the content of their customer-facing collateral as seriously as they should.

lazy public relations

No-one Reads Your Press Release: Why PR Became Lazy

Gee Ranasinha May 31, 2011 Communications, PR, Social Media

Have PR agencies become lazy and complacent in how they represent their clients?

keeping your social media fans happy

Keeping Your Fans Happy With New Content

Gee Ranasinha April 14, 2011 Advertising, Communications, Customer Service, Marketing, PR, Social Media

Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.

cheerleaders

Do you have Followers, Fans or Evangelists?

Gee Ranasinha December 7, 2010 Communications, Marketing, Sales, Social Media

Getting your customers to help out with your marketing. Why? Because they want to.

Public Relations Services Evolution

Less Public and More Relations

Gee Ranasinha August 17, 2010 PR, Social Media

Public Relations is in a race to grow up, before it faced increasing irrelevance.

do as i say, not as I do

Do As I Say, Not As I Do

Gee Ranasinha July 21, 2010 Business, Communications, Marketing, PR, Sales, Social Media

There has to be buy-in at every company level in order for any marketing initiative to truly work.

hiring the right marketing resource

The Right Person For The Job

Gee Ranasinha June 30, 2010 Advertising, Communications, Customer Service, Marketing, Presentations, Social Media, Website

Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.

who you know social network

It’s Not What You Know…It’s Who You Know

Gee Ranasinha November 23, 2009 Business, Communications, Social Media

How the internet, and social networks, have helped break down barriers to commerce.

the future of B2C marketing is on mobile devices

Small Business Marketing: The Future’s Mobile

Gee Ranasinha October 25, 2009 Business, Communications, Social Media, Technology

The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?

are blogs dead

The Writing’s On The Wall For Blogs

Gee Ranasinha November 13, 2008 Communications, Marketing, Social Media

Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.

About KEXINO

We’re a team of marketing, creative, and business development specialists that help start-ups and small businesses produce better, more relevant marketing strategies and tactics.

We combine branding, communication, design, SEO, social media, conversion rate optimization, with a range of inbound and outbound marketing initiatives. The result is designed to increase awareness, reputation, trust – and sales.

Contact Us

KEXINO
1a Rue des Roses · 67370 · Pfettisheim
FRANCE
email   hello@kexino.com
Twitter   @KEXINO
tel (EU)  +33 96 329 4570
tel (UK)  +44 7986 238 775
tel (USA)  1-312-725-9289 (until 1.00pm ET)

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