Customer Lifetime Value: A Marathon, Not A Sprint.
Companies must assess the real worth of their customers’ business over the course of the buying relationship – and treat them accordingly.
Being The Best In Your Business
Customers need to be sure that you’re the best choice – for them, at this particular point in time, based upon their list of influencing factors. What are you doing to help them make the right choice?
Your Business Is Competing With Apple
Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.
“Agile” Business Marketing: Repeating and Refining
Call it persistence, stubbornness or sheer bloody-mindedness, but sometimes marketing your business means doing something knowing that it will fail, simply so that you can do it over and make it a success.
Change Your Business? Change Your Perceptions
If you’re a business owner today, the single most important thing on your mind right now should be focused on how to keep your business value remaining relevant in the minds of your customers. Change is always going to happen. What we see as novel today becomes trite and cliché tomorrow. The challenge is refining your value perception at the
The New Definition Of Business Marketing
Who is responsible for your business marketing? Most would assume that it’s the Marketing department. While that’s still partially true, the responsibility of a company’s marketing has transitioned to a wider sphere.
Selling Margarita Pizza Is Boring
Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.
Marketing Is About People, Not Technology
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
It’s not what you’re selling. It’s what customers are buying.
If you want to grow revenues, increase customer satisfaction and drive your brand’s visibility and awareness, then you need realize that “selling” has changed. Customers don’t buy what you sell; they buy what they see as your value to them.
People To People: Business Comes Full Circle
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Why Small Companies Beat Big Companies
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
Shouting Can’t Compete With Storytelling
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
Using Flickr To Help Generate Backlinks
Flickr (and other image sites) can be an effective backlink strategy for SEO.
Email Marketing: It’s a Question Of Value
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Buyers Are From Mars, Sellers Are From Venus
Buyers and sellers often have different opinions on the reasons of buying a particular product or service.
Trying to Please Everybody Is Pleasing Nobody
Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
The Price Of Value: When A Gold Card Loses Its Shine
More and more, customers are looking for product packages centered around them, not the vendor.
Howzat! Communicating Information like Twenty20
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
There Are Lies, Damn Lies – And Social Media Marketing
The reason your social media marketing is failing is because you’re missing a key point.
Review: “We Are All Weird” by Seth Godin
Every marketers’ favorite blogger has a new book out.
Fame at Last: KEXINO blog now featured on Alltop!
We’ve hit the big time. Well done us.
Cold Calling Sales Conversation Over A Ruby Murray
Cold sales calls haven’t died. They’ve evolved.
Social Media Hasn’t Killed Company Blogs
Think social media channels means you can kill your blog? Think again.
Content Isn’t Everything. It’s The Only Thing.
Few businesses take the content of their customer-facing collateral as seriously as they should.
When’s The Best Time To Change My Company Logo?
Your logo is an important marketing asset. But it’s not the most important.
“Google & Microsoft Are History” Video
Some great insights from an industry veteran.
Stop Trying To Please Everyone – Or Die Trying
Narrowing your target audience with your marketing can help you stand-out from your competition.
QR Codes Aren’t Just For Print
QR codes aren’t just for print applications. You can use them for video too.
The Death of “Three Screens”: Content Has No Limits
New content presentation technologies blur the lines between format and device.
Using Video To Help Launch Your Product / Service
Adding video to your website not only attracts more visitors, but it can help keep them on your site for longer.
The Future Of Magazines – and it’s not (just) the iPad
The future of publishing is in developing content on an open platform that’s compatible with a variety of devices – and that means HTML5, not iOS, Android Windows Phone or any other proprietary system.
Why Didn’t I Think Of That? Asking The Right Business Questions
Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Vid.ly: The Biggest Development In Online Video?
An interesting new player (sic) in the video space.
Stop Selling
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
The Attention Span Of A Goldfish
Keep your communication short, sharp – and simple.
Playing To Win In Business
Today’s marketing is about going all-in.
Think Different
Being different is the only tactic that makes any sense. So why do so few businesses waste their time/money with playing it safe?Even more articles!