Marketing technologies such as social media and online video are simply a means to an end. It’s not about technology itself, but about imagination, creativity and inspiration.
The companies that get social media interaction right aren’t necessary the ones who’ve been doing it the longest, or the ones with the largest resources – or with the deepest pockets.
Many startups and small businesses fall into the trap of taking on whatever business opportunity comes their way. But could your business do better by saying “no” ?
Do it right, and your company blog can be a massively valuable business asset. Do it wrong and it’ll be a waste of time, money and effort. It’s your choice.
Any business worth its salt gets complaints, but how easy is it do you make it for your customers to complain?
Your company’s marketing sucks big time. Sorry, but it has to be said. So what are you going to do about it?
Rather than focus everything around a solution-driven proposition, try extending your marketing and lead-generation efforts around creating greater awareness to the factors that contribute to the problem.
If you can’t be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect your prospective customers to be?
Today’s digital lifestyle is tightly woven into the fabric of a new “networked” customer experience. How relevant is your business in this new world?
It seems inevitable that as Customer Service embraces social media, it becomes part of Marketing – which, in reality, it always has been.
Companies must assess the real worth of their customers’ business over the course of the buying relationship – and treat them accordingly.
Customers need to be sure that you’re the best choice – for them, at this particular point in time, based upon their list of influencing factors. What are you doing to help them make the right choice?
Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.
Call it persistence, stubbornness or sheer bloody-mindedness, but sometimes marketing your business means doing something knowing that it will fail, simply so that you can do it over and make it a success.
If you’re a business owner today, the single most important thing on your mind right now should be focused on how to keep your business value remaining relevant in the minds of your customers. Change is always going to happen. What we see as novel today becomes trite and cliché tomorrow. The challenge is refining your value perception at the pace of change.