media and marketing convergence

The Inevitable Convergence of Media With Marketing

Gee Ranasinha Marketing

The distinction between what’s media and what’s marketing is eroding. The inevitable result is a convergence and integration of the two – even if the business models required to support such evolution haven’t emerged in the same way.

marketing is not about the technology

Marketing Is Not About Technology

Gee Ranasinha Marketing

Marketing technologies such as social media and online video are simply a means to an end. It’s not about technology itself, but about imagination, creativity and inspiration.

Dr Amy Cuddy - TED Talk

Fake It Until You Become It

Gee Ranasinha Marketing

If you can’t be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect your prospective customers to be?

winning in business is like winning in sport

Being The Best In Your Business

Gee Ranasinha Marketing

Customers need to be sure that you’re the best choice – for them, at this particular point in time, based upon their list of influencing factors. What are you doing to help them make the right choice?

competition in business

Your Business Is Competing With Apple

Gee Ranasinha Marketing

Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.