Buyers are more interested about how your product or service addresses their problem, rather than how it works.
Are your customers still the same eager advocates for your business that they were? Today, any business has a realtime barometer that gives them detailed information on customer opinion, sentiment and loyalty.
The distinction between what’s media and what’s marketing is eroding. The inevitable result is a convergence and integration of the two – even if the business models required to support such evolution haven’t emerged in the same way.
Is your company website working for you, or against you? Simplify and optimize both website content and overall design to help increase traffic and lead generation opportunities.
Marketing technologies such as social media and online video are simply a means to an end. It’s not about technology itself, but about imagination, creativity and inspiration.
The companies that get social media interaction right aren’t necessary the ones who’ve been doing it the longest, or the ones with the largest resources – or with the deepest pockets.
Many startups and small businesses fall into the trap of taking on whatever business opportunity comes their way. But could your business do better by saying “no” ?
Do it right, and your company blog can be a massively valuable business asset. Do it wrong and it’ll be a waste of time, money and effort. It’s your choice.
Any business worth its salt gets complaints, but how easy is it do you make it for your customers to complain?
Your company’s marketing sucks big time. Sorry, but it has to be said. So what are you going to do about it?
Rather than focus everything around a solution-driven proposition, try extending your marketing and lead-generation efforts around creating greater awareness to the factors that contribute to the problem.
If you can’t be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect your prospective customers to be?
Today’s digital lifestyle is tightly woven into the fabric of a new “networked” customer experience. How relevant is your business in this new world?
It seems inevitable that as Customer Service embraces social media, it becomes part of Marketing – which, in reality, it always has been.
Companies must assess the real worth of their customers’ business over the course of the buying relationship – and treat them accordingly.