Dr Amy Cuddy - TED Talk

Fake It Until You Become It

Gee Ranasinha Marketing

If you can’t be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect your prospective customers to be?

winning in business is like winning in sport

Being The Best In Your Business

Gee Ranasinha Marketing

Customers need to be sure that you’re the best choice – for them, at this particular point in time, based upon their list of influencing factors. What are you doing to help them make the right choice?

pole-vaulter

Your Business Is Competing With Apple

Gee Ranasinha Marketing

Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.

business marketing choice changes

Change Your Business? Change Your Perceptions

Gee Ranasinha Marketing

If you’re a business owner today, the single most important thing on your mind right now should be focused on how to keep your business value remaining relevant in the minds of your customers. Change is always going to happen. What we see as novel today becomes trite and cliché tomorrow. The challenge is refining your value perception at the pace of change.

Networked

The New Definition Of Business Marketing

Gee Ranasinha Marketing

Who is responsible for your business marketing? Most would assume that it’s the Marketing department. While that’s still partially true, the responsibility of a company’s marketing has transitioned to a wider sphere.

margarita pizza close-up

Selling Margarita Pizza Is Boring

Gee Ranasinha Marketing

Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.