chasing each other

The Thrill Of The Chase

Gee Ranasinha Business, Customer Service, Marketing, Sales

chasing each other

Every business needs customers, and every business owner loves finding new customers. The first meeting, the sales pitch, the demonstration, submission of proposal, negotiation, the close, the transaction and, finally, the payment.

But what happens next? Are you moving on to the next prospective customer and ignoring your existing ones? Are you more interested in the thrill of chasing after prospective customers than in retaining existing client business?

Selling to existing customers should be 100 times easier than selling to new ones. Existing customers already know you, and trusted you enough to invest in your value offering.

What are you doing to keep your existing customers yours?

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About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he’s an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at


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