Every business needs customers, and every business owner loves finding new customers. The first meeting, the sales pitch, the demonstration, submission of proposal, negotiation, the close, the transaction and, finally, the payment.
But what happens next? Are you moving on to the next prospective customer and ignoring your existing ones? Are you more interested in the thrill of chasing after prospective customers than in retaining existing client business?
Selling to existing customers should be 100 times easier than selling to new ones. Existing customers already know you, and trusted you enough to invest in your value offering.
What are you doing to keep your existing customers yours?