Content asset management for language.
Having them come to you one time is great. But how do you get them to come back?
The world needs more lovecats.
Getting your customers to help out with your marketing. Why? Because they want to.
Geographic location no longer has the advantage – or disadvantage – it had.
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
How you present something is at least as important as what you present.
Public Relations is in a race to grow up, before it faced increasing irrelevance.
Every business screws up. The difference between the good ones and the bad ones is how the screw-up is handled.
Complicating your messaging might make you feel good about yourself. But everyone else thinks you suck.
There has to be buy-in at every company level in order for any marketing initiative to truly work.
Maybe your customers aren’t asking you about something because they’re getting answers from someone else.
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
Content is important. But context eats its lunch.
Study after study shows that people prefer simplicity. Less really is more.