Now What Do You Do?
Know your market. Existing customers need different collateral to new ones.
Flash? In The Pan
Flash? Arrggghhh…
The Danger Of The Gilded Cage
Promotion often means rising to the level of incompetence.
Why Should Customers Choose You?
Customers choose to buy from you for many reasons. Your product is just one of them.
Judging A (Note)Book By Its Cover
The birth of a new product segment – and its soon-to-be rapid, untimely death.
How Do Your Customers Find You?
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Non-Optional Extras: Hiding The True Cost From Your Customers
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Taking it Personally With Printed Cards
If you’re sending holiday cards out by email, you’re totally missing the point.
Standing Out From The Crowd
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.
The Writing’s On The Wall For Blogs
Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.
Are Your Presentations Letting You Down?
Business Presentations are as much about showbiz, theatre, and acting as they are about message delivery. Which is probably why so many of them suck.
Increase Sales Leads From Your Website
Want more website leads? Get a better company website. Your site needs to be more than an online brochure.
Embrace Video – Before Your Competitors Do
Video-based content offers huge opportunities within any startup or small business marketing repertoire.Even more articles!