People To People: Business Comes Full Circle
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Why Small Companies Beat Big Companies
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
Yesterday’s Marketing Doesn’t Work Today
We don’t care about marketing because most marketing doesn’t care about us. Businesses need to create an environment where customers will market stuff to each other.
Shouting Can’t Compete With Storytelling
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
Marketing Has Become The New IT
The roles of two historically-separate business units are coming ever closer together.
Customer Experience: The Difference Between Marketing & Selling
How is your business promoting its value offering? Are you still talking about acronyms, minutiae and and techno-jargon that no-one but you and your staff care about?
Customer Communication: Stop Talking Gibberish
Customers today are more demanding than ever before. They’re smarter than ever before. Because they have more knowledge – and therefore more POWER, than they have ever had. So why should they buy from you, as opposed to the company down the street, or the next town – or half way across the world?
21st Century Sales and Marketing
Update your marketing perceptions to delivery more effective customer campaigns.
Less Shouting, More Communicating: Advertising Grows Up
Customers are more savvy than many marketers give them credit.
Using Flickr To Help Generate Backlinks
Flickr (and other image sites) can be an effective backlink strategy for SEO.
Business Value Can Be Stating The Obvious
What’s obvious to you may not be so obvious to your customer.
The Greatest Customer Service Strategy
What’s the best customer service strategy? The answer is more obviously than you may imagine.
Email Marketing: It’s a Question Of Value
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Buyers Are From Mars, Sellers Are From Venus
Buyers and sellers often have different opinions on the reasons of buying a particular product or service.
Risk & Assumption: Making An Ass Out Of U and Me
Assuming anything in the customer buying journey makes as ass out of you and me.
When All Businesses Are Remarkable, They’re All The Same
You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.
Trying to Please Everybody Is Pleasing Nobody
Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
The Price Of Value: When A Gold Card Loses Its Shine
More and more, customers are looking for product packages centered around them, not the vendor.
Howzat! Communicating Information like Twenty20
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
Stay Hungry. Stay Foolish.
The passing of a legendary business figure.
There Are Lies, Damn Lies – And Social Media Marketing
The reason your social media marketing is failing is because you’re missing a key point.
Review: “We Are All Weird” by Seth Godin
Every marketers’ favorite blogger has a new book out.
Fame at Last: KEXINO blog now featured on Alltop!
We’ve hit the big time. Well done us.
Cold Calling Sales Conversation Over A Ruby Murray
Cold sales calls haven’t died. They’ve evolved.
The Mobile Web Isn’t The Web
The mobile version of your website needs to present content differently from the desktop version.
Social Media Hasn’t Killed Company Blogs
Think social media channels means you can kill your blog? Think again.
Have Product Brochures Become Obsolete?
The role of a marketer has changed, to now include the curation of user-generated content and use the company’s visibility to push this content to the their audience. So do we still need product brochures?
Content Isn’t Everything. It’s The Only Thing.
Few businesses take the content of their customer-facing collateral as seriously as they should.
When’s The Best Time To Change My Company Logo?
Your logo is an important marketing asset. But it’s not the most important.
“Google & Microsoft Are History” Video
Some great insights from an industry veteran.
Middlemen Are An Endangered Species
The irrelevance of intermediaries.
Stop Trying To Please Everyone – Or Die Trying
Narrowing your target audience with your marketing can help you stand-out from your competition.
QR Codes Aren’t Just For Print
QR codes aren’t just for print applications. You can use them for video too.
The Death of “Three Screens”: Content Has No Limits
New content presentation technologies blur the lines between format and device.
Don’t Be (Seen As) An Average Company
The most dangerous marketing strategy for your business today is to be seen as being “average”.
Maintaining Credibility In The Eyes Of Your Customer
If you don’t seem credible to your customer, they’ll buy elsewhere.
Social Media Grows Up: Welcome To The Age of Curation
There’s too much content out there for most of us to consume. Curation is the next era for the web, but what are the implications for your business?
Stop Spamming Your Customers
Just because you can, doesn’t mean you should.Even more articles!