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Which Page Is Your Website’s Homepage?

You don’t get to decide on which page your visitors join your website – search engines do. Every page on your website needs to be strong enough to stand on its own, as much as being part of a wider, integrated brand experience.
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More articles about Marketing, Sales, and Business

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How Safe Is Cloud Computing? As Safe As Air Travel

Still scared about the cloud? You’re increasingly in the minority.
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Marketing Specialization: The Right Person For The Job

Your in-house marketer is great at social media, but their web design chops aren’t all that? That’s perfectly normal.
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Blending Into The Crowd: The Problem With Price Comparison Sites

If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
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Do the Right Thing: Fire Your Worst Customers

Not all customers are worthy of your time.
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How Do Your Customers Find You?

Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Featured image for “Flying Blind: The Importance Of Website Analytics”

Flying Blind: The Importance Of Website Analytics

The only way you can improve the performance of your website is through measurement. That means using and understanding website analytics software.
Featured image for “Increase Sales Leads From Your Website”

Increase Sales Leads From Your Website

Want more website leads? Get a better company website. Your site needs to be more than an online brochure.