You don’t get to decide on which page your visitors join your website – search engines do. Every page on your website needs to be strong enough to stand on its own, as much as being part of a wider, integrated brand experience.
Still scared about the cloud? You’re increasingly in the minority.
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Not all customers are worthy of your time.
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
The only way you can improve the performance of your website is through measurement. That means using and understanding website analytics software.
Want more website leads? Get a better company website. Your site needs to be more than an online brochure.
Flash-driven websites, unless constructed well, are rarely the best medium for communication.