You don’t get to decide on which page your visitors join your website – search engines do. Every page on your website needs to be strong enough to stand on its own, as much as being part of a wider, integrated brand experience.
How Safe Is Cloud Computing? As Safe As Air Travel
Still scared about the cloud? You’re increasingly in the minority.
The Right Person For The Job
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
Blending Into The Crowd: The Problem With Price Comparison Sites
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Do the Right Thing: Fire Your Worst Customers
Not all customers are worthy of your time.
How Do Your Customers Find You?
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Flying Blind: The Importance Of Website Analytics
The only way you can improve the performance of your website is through measurement. That means using and understanding website analytics software.
Increase Sales Leads From Your Website
Want more website leads? Get a better company website. Your site needs to be more than an online brochure.
Flash-driven websites, unless constructed well, are rarely the best medium for communication.