Today’s marketers can’t just simply rely on Big Data for their decisions, any more than they can rely purely on gut feeling. Today’s marketing is about the combination of the two.
Call it persistence, stubbornness or sheer bloody-mindedness, but sometimes marketing your business means doing something knowing that it will fail, simply so that you can do it over and make it a success.
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
I like to think that I’ve watched enough video presentations given by self-proclaimed tech gurus predicting the “Next Big Thing” to be able to smell the bovine excrement from 100 paces. It’s usually the same people that crop-up over and over again, prophesising that “..the way that we do (whatever) is dead! This new thing that’s coming along is going to sweep everything else away in a blink of an eye!” You know the sort. However, I really can’t argue with the points made in a presentation that I recently found from Roger McNamee, MD and one of the founders of venture capital company Elevation Partners (who clearly need to get someone to redesign and update their website. Not only is the footer out of date, but the site uses Flash. Flash? Really ?). McNamee’s been investing in tech companies for nearly 30 years, including names such as Facebook, Forbes and Yelp, so in my book here’s a guy who probably knows what he’s talking about in terms of the trends taking over the tech world. I would love you to watch the whole video of his presentation. However the video’s been taken down, and a brief Google search (yes, …
Today it seems that everyone’s talking about computing in “The Cloud.” The concept is simple: Rather than buy a load of hardware and/or software and have it all sitting in your offices waiting to go wrong, blow up or become obsolete, you work and store your files with an online service that handles all that icky technical stuff for you. Our own Qarto translation management portal is an example of a cloud-based system – also known as Software As A Service which, of course, inevitably gets abbreviated to “SaaS.” Other examples are email systems such as Google Mail and Hotmail, online storage services such as Dropbox and Box, or office applications such as SugarCRM or Zoho. Even Microsoft have jumped on the cloud computing bandwagon, which isn’t such as surprise since cloud-based services generated over $68 billion last year and is forecast to hit around $150 billion by 2014. However, just lately cloud-based services have been taking a bit of a beating. Sony’s PlayStation Network got hacked and was offline for the best part of six weeks. On April 21st Amazon’s EC2 cloud-based platform fell over which, since many tech sites use EC2, had the knock-on effect of taking down services …
“CHEAPEST FLIGHTS!” “THE LOWEST HOTEL ROOM RATES!” “WE COMPARE, SO YOU DON’T NEED TO.” Price comparison websites are all the rage. From airline flights, to car insurance, to getting the best on your savings, there’s sure to be a website that aggregates the prices of various products and services to allowing you to compare them. But is it a fair comparison? The problem with price comparison websites is that they reduce your business value offering to a commodity. Comparing your product purely on price and features ignores all the value differentiation that you’re trying to get across. Your marketing, positioning, branding and uniqueness is stripped away. Comparison websites aim to anonymize you, while you’re doing everything you can possibly do to stand out. Image Credit Blending Into The Crowd was last modified: August 1st, 2013 by Gee Ranasinha
One of the challenges in using video content as part of your online marketing strategy has been with regards to what video format to use. Today, it ultimately comes down to two choices: Adobe’s Flash format, or Apple’s QuickTime. Both have their pros and cons, but the main ‘con’ for both formats is that the PC that you’re using needs to have a bit of software installed, otherwise you won’t be able to watch the video. Any modern PC that you buy today already has both Flash and QuickTime installed. If you’re unsure, it’s easy to find out if your machine is online video-ready. If you can watch a YouTube video, then Flash is already in there. If you use iTunes, then since QuickTime is part of the install, you’re good to go as well. But what about mobile devices? I’ve written about the phenomenal growth in the use of mobile devices to access online content before. Based on the growth numbers, it would seem that any video-based online campaign simply has to take into account mobile device access. While optimizing content for mobile devices is a little different than for PCs, by far the biggest issue is support for Flash. Apple’s …
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
The only way you can improve the performance of your website is through measurement. That means using and understanding website analytics software.
Video-based content offers huge opportunities within any startup or small business marketing repertoire.
With its most recent developments in the PDF file format, is Adobe abandoning the printing industry?