Today’s marketers can’t just simply rely on Big Data for their decisions, any more than they can rely purely on gut feeling. Today’s marketing is about the combination of the two.
Call it persistence, stubbornness or sheer bloody-mindedness, but sometimes marketing your business means doing something knowing that it will fail, simply so that you can do it over and make it a success.
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
I like to think that I’ve watched enough video presentations given by self-proclaimed tech gurus predicting the “Next Big Thing” to be able to smell the bovine excrement from 100 paces. It’s usually the same people that crop-up over and over again, prophesising that “..the way that we do (whatever) is dead! This new thing that’s coming along is going to sweep everything else away in a blink of an eye!” You know the sort. However, I really can’t argue with the points made in a presentation that I recently found from Roger McNamee, MD and one of the founders of venture capital company Elevation Partners (who clearly need to get someone to redesign and update their website. Not only is the footer out of date, but the site uses Flash. Flash? Really ?). McNamee’s been investing in tech companies for nearly 30 years, including names such as Facebook, Forbes and Yelp, so in my book here’s a guy who probably knows what he’s talking about in terms of the trends taking over the tech world. I would love you to watch the whole video of his presentation. However the video’s been taken down, and a brief Google search (yes, …
Today it seems that everyone’s talking about computing in “The Cloud.” The concept is simple: Rather than buy a load of hardware and/or software and have it all sitting in your offices waiting to go wrong, blow up or become obsolete, you work and store your files with an online service that handles all that icky technical stuff for you. Our own Qarto translation management portal is an example of a cloud-based system – also known as Software As A Service which, of course, inevitably gets abbreviated to “SaaS.” Other examples are email systems such as Google Mail and Hotmail, online storage services such as Dropbox and Box, or office applications such as SugarCRM or Zoho. Even Microsoft have jumped on the cloud computing bandwagon, which isn’t such as surprise since cloud-based services generated over $68 billion last year and is forecast to hit around $150 billion by 2014. However, just lately cloud-based services have been taking a bit of a beating. Sony’s PlayStation Network got hacked and was offline for the best part of six weeks. On April 21st Amazon’s EC2 cloud-based platform fell over which, since many tech sites use EC2, had the knock-on effect of taking down services …
Take a look at this info video from wireless technology services provider Qualcomm giving some pretty amazing statistics on the pace of growth for mobile data – that’s accessing internet services using a cellphone, or tablet-type device. For example, they contend that there will be a total of 2.4 billion subscribers of 3G broadband within the next five years. That’s twice the amount of people accessing the internet from a mobile device in 2015, when compared to the span style=”font-style: italic;”total/span number of internet users in the world today. The way that people consume content continues to evolve. How does your website or blog looks on the web browser of a cellphone? Could your business benefit from having an iPhone, Android or Ovi app? (if so, then get in touch with us). The ways in which your customers can reach you is increasing. Make sure that you are where they expect you to be. The Future Of Mobile Video was last modified: June 29th, 2015 by Gee Ranasinha
“CHEAPEST FLIGHTS!” “THE LOWEST HOTEL ROOM RATES!” “WE COMPARE, SO YOU DON’T NEED TO.” Price comparison websites are all the rage. From airline flights, to car insurance, to getting the best on your savings, there’s sure to be a website that aggregates the prices of various products and services to allowing you to compare them. But is it a fair comparison? The problem with price comparison websites is that they reduce your business value offering to a commodity. Comparing your product purely on price and features ignores all the value differentiation that you’re trying to get across. Your marketing, positioning, branding and uniqueness is stripped away. Comparison websites aim to anonymize you, while you’re doing everything you can possibly do to stand out. Image Credit Blending Into The Crowd was last modified: August 1st, 2013 by Gee Ranasinha
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Just about every business that needs a website has a website, right? But how many businesses monitor their web presence using website metrics tools? Web analytics tools give you realtime intelligence in how your website is being used. Information such as where your web visitors are geographically located, whether they came to your website directly or from another web link, how long they spent on each page, etc. can easily be mined and filtered. Analytics tools help refine your website’s content. For example, if you know that it takes 30 secs to read a certain page of your website, but it turns out that most users click away from that page after 15 secs, then you’re either boring them with the content, or they’ve decided that what you’re saying is not for them. Web metrics services can also be a lead generation tools, as you can often trace back visitor details to corporate web servers. There are many web analytics services out there, and the best bit is that many of them are free. The KEXINO website uses Google Analytics, but there are many others such as Clicky and Mixpanel. Don’t let your website be a glorified brochure. Get it …
There’s a great article on The Street about why businesses should look at the forth dimension – time – when planning their marketing mix. Basically, the article outlines that using video is no longer reserved for huge multinationals – small and medium-sized firms can (and should) look at embracing video as another string to their communications bow. Just like glossy brochures, a web presence or a sales presentation; video has a place in your marketing arsenal. A few years ago, using video for presentations, case studies, tradeshow graphics or in websites was a company differentiator. Today, it’s becoming commonplace with companies (such as ours) offering high-quality imagery that leaves a lasting impression. However, the piece warns about cutting corners and trying to do the project yourself. As the author says, just because you can go to the shops and buy the same ingredients it doesn’t follow that you can cook like a Michelin-starred chef. Image courtesy of Sony Embrace Video – Before Your Competitors Do was last modified: August 1st, 2013 by Gee Ranasinha
- Page 1 of 2