Category Archive

Trying To Out-Google Customers: Why You’ll Lose At Web Search

Gee Ranasinha April 5, 2012 Business, Communications, Sales, Social Media, Technology

Don’t try to go up against your customers when it comes to content for web search results. You won’t win.

“Google & Microsoft Are History” Video

Gee Ranasinha August 2, 2011 Advertising, Communications, Marketing, Technology

Some great insights from an industry veteran.

How Safe Is Cloud Computing? As Safe As Air Travel

Gee Ranasinha May 24, 2011 Technology, Website

Still scared about the cloud? You’re increasingly in the minority.

Blending Into The Crowd: The Problem With Price Comparison Sites

Gee Ranasinha April 11, 2010 Advertising, Communications, Marketing, Technology, Website

If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.

“One Size Fits All” Format Coming For Online Video

Gee Ranasinha January 20, 2010 Communications, Technology

Some interesting news on the video content front.

Small Business Marketing: The Future’s Mobile

Gee Ranasinha October 25, 2009 Business, Communications, Social Media, Technology

The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?

Flying Blind: The Importance Of Website Analytics

Gee Ranasinha September 16, 2008 Marketing, Technology, Website

The only way you can improve the performance of your website is through measurement. That means using and understanding website analytics software.

Embrace Video – Before Your Competitors Do

Gee Ranasinha August 26, 2008 Business, Communications, Marketing, Technology

Video-based content offers huge opportunities within any startup or small business marketing repertoire.

Taking the ‘P’ Out Of PDF

Gee Ranasinha June 3, 2008 Print, Technology

With its most recent developments in the PDF file format, is Adobe abandoning the printing industry?