Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
Content Isn’t Everything. It’s The Only Thing.
Few businesses take the content of their customer-facing collateral as seriously as they should.
“Google & Microsoft Are History” Video
Some great insights from an industry veteran.
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
The Right Person For The Job
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
Blending Into The Crowd: The Problem With Price Comparison Sites
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Some thoughts on Microsoft’s latest ad campaign.
How Do Your Customers Find You?
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Non-Optional Extras: Hiding The True Cost From Your Customers
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Standing Out From The Crowd
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.