Advertising

Shouting Can’t Compete With Storytelling

Gee Ranasinha February 7, 2012 Advertising, Business, Communications

Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.

Content Isn’t Everything. It’s The Only Thing.

Gee Ranasinha August 16, 2011 Advertising, Business, Communications, Marketing, Social Media

Few businesses take the content of their customer-facing collateral as seriously as they should.

“Google & Microsoft Are History” Video

Gee Ranasinha August 2, 2011 Advertising, Communications, Marketing, Technology

Some great insights from an industry veteran.

Keeping Your Fans Happy With New Content

Gee Ranasinha April 14, 2011 Advertising, Communications, Customer Service, Marketing, PR, Social Media

Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.

The Right Person For The Job

Gee Ranasinha June 30, 2010 Advertising, Communications, Customer Service, Marketing, Presentations, Social Media, Website

Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.

Blending Into The Crowd: The Problem With Price Comparison Sites

Gee Ranasinha April 11, 2010 Advertising, Communications, Marketing, Technology, Website

If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.

Hidden Message

Gee Ranasinha April 10, 2009 Advertising, Marketing

Some thoughts on Microsoft’s latest ad campaign.

How Do Your Customers Find You?

Gee Ranasinha February 25, 2009 Advertising, Business, Communications, Customer Service, Marketing, Sales, Website

Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.

Non-Optional Extras: Hiding The True Cost From Your Customers

Gee Ranasinha January 21, 2009 Advertising, Business, Communications, Customer Service, Marketing, Sales

When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.

Standing Out From The Crowd

Gee Ranasinha December 2, 2008 Advertising, Business, Communications

Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.