Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
Few businesses take the content of their customer-facing collateral as seriously as they should.
Some great insights from an industry veteran.
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Some thoughts on Microsoft’s latest ad campaign.
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.