Many businesses hate unpredictability – even if by aiding, developing and strengthening predictability takes precedence over meeting the needs of the customer.
Why DIY-Marketing Your Startup is a BAD idea
A word of advice for anyone thinking that they can get away with starting a company without having professional marketing resources on board: don’t do it. DIY-marketing a startup business is a recipe for disaster.
Marketing Your Business: How Different Are You Really?
You can no longer get attention by shouting louder, like you could in the old days (i.e. anything more than about 3 years ago).
Today, you get attention by sounding different.
Marketing Strategy and Sales Strategy: The Need For Integration
“Spray and Pray” can no longer be relied upon. There’s increasing importance in aligning a company’s marketing strategy with sales strategy to form a single cohesive revenue capture model.
People To People: Business Comes Full Circle
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Why Small Companies Beat Big Companies
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.