People buy from companies and individuals that they feel have similar positions, thoughts and ideals to their own. Don’t be afraid to tell your story. Say it in places where your audience congregates, and your customers, fans (and evangelists) will come.
Companies don’t like unpredictability. They prefer aiding, developing and strengthening predictability, rather than meeting the needs of the customer.
A word of advice for anyone thinking that they can get away with starting a company without having professional marketing resources on board: don’t do it. DIY-marketing a startup business is a recipe for disaster.
You can no longer get attention by shouting louder, like you could in the old days (i.e. anything more than about 3 years ago).
Today, you get attention by sounding different.
“Spray and Pray” can no longer be relied upon. There’s increasing importance in aligning a company’s marketing strategy with sales strategy to form a single cohesive revenue capture model.