The Growing Voice Of Customer Choice
Many businesses hate unpredictability – even if by aiding, developing and strengthening predictability takes precedence over meeting the needs of the customer.
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Why DIY-Marketing Your Startup is a BAD idea
A word of advice for anyone thinking that they can get away with starting a company without having professional marketing resources on board: don’t do it. DIY-marketing a startup business is a recipe for disaster.
Marketing Your Business: How Different Are You Really?
You can no longer get attention by shouting louder, like you could in the old days (i.e. anything more than about 3 years ago). Today, you get attention by sounding different.
Marketing Strategy and Sales Strategy: The Need For Integration
“Spray and Pray” can no longer be relied upon. There’s increasing importance in aligning a company’s marketing strategy with sales strategy to form a single cohesive revenue capture model.
People To People: Business Comes Full Circle
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Why Small Companies Beat Big Companies
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