Effective marketing isn't about adopting a piece of technology, being clever, or winning awards. It's (still) about appealing to basic human emotions.
Marketing The Buying Experience: How Do You Make Them Feel?
Every business today is actually marketing two distinct value propositions to its customers – and probably doesn’t even know it.
Marketing Is About People, Not Technology
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
People To People: Business Comes Full Circle
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Why Small Companies Beat Big Companies
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
Marketing Has Become The New IT
The roles of two historically-separate business units are coming ever closer together.
The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Tradeshow Trauma: Are Trade Exhibitions Still Relevant To Your Small Business?
Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.