Effective marketing isn't about adopting a piece of technology, being clever, or winning awards. It's (still) about appealing to basic human emotions.
Your small business is struggling for the same reasons that any business struggles. Which is precisely why you’re not a startup.
The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant.
The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.
How many of us wake up and ask ourselves how we can offer LESS than our competition? Probably no one – yet that may be the most important question you can ask yourself about your small business.
Most advice from so-called marketing gurus aren’t worth the blogs they’re written on. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas.
Many small businesses either fail to align their marketing with a business-related issue, or mis-diagnose the root cause of why their marketing isn’t working
“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry.
Today’s marketers can’t just simply rely on Big Data for their decisions, any more than they can rely purely on gut feeling. Today’s marketing is about the combination of the two.
You can’t really market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better your marketing will be.
- Page 1 of 2