Effective marketing isn't about adopting a piece of technology, being clever, or winning awards. It's (still) about appealing to basic human emotions.
Every business today is actually marketing two distinct value propositions to its customers – and probably doesn’t even know it.
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
The roles of two historically-separate business units are coming ever closer together.
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.