More articles about Marketing, Sales, and Business

Featured image for “Marketing The Buying Experience: How Do You Make Them Feel?”

Marketing The Buying Experience: How Do You Make Them Feel?

Every business today is actually marketing two distinct value propositions to its customers – and probably doesn’t even know it.
Featured image for “Marketing Is About People, Not Technology”

Marketing Is About People, Not Technology

Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
Featured image for “People To People: Business Comes Full Circle”

People To People: Business Comes Full Circle

Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Featured image for “Why Small Companies Beat Big Companies”

Why Small Companies Beat Big Companies

Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
Featured image for “Marketing Has Become The New IT”

Marketing Has Become The New IT

The roles of two historically-separate business units are coming ever closer together.
Featured image for “The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers”

The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers

Selling to new customers is great. But selling to existing customers is easier and cheaper.
Featured image for “Tradeshow Trauma: Are Trade Exhibitions Still Relevant To Your Small Business?”

Tradeshow Trauma: Are Trade Exhibitions Still Relevant To Your Small Business?

Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.
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