Public Relations

No-one Reads Your Press Release: Why PR Became Lazy

Gee Ranasinha May 31, 2011 Communications, PR, Social Media

Have PR agencies become lazy and complacent in how they represent their clients?

Keeping Your Fans Happy With New Content

Gee Ranasinha April 14, 2011 Advertising, Communications, Customer Service, Marketing, PR, Social Media

Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.

Less Public and More Relations

Gee Ranasinha August 17, 2010 PR, Social Media

Public Relations is in a race to grow up, before it faced increasing irrelevance.

Do As I Say, Not As I Do

Gee Ranasinha July 21, 2010 Business, Communications, Marketing, PR, Sales, Social Media

There has to be buy-in at every company level in order for any marketing initiative to truly work.