Have PR agencies become lazy and complacent in how they represent their clients?
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Less Public and More Relations
Public Relations is in a race to grow up, before it faced increasing irrelevance.
Do As I Say, Not As I Do
There has to be buy-in at every company level in order for any marketing initiative to truly work.