FAQs

Marketing companies are not all the same.


It’s been said that KEXINO doesn’t seem to fit into most people’s traditional perception of what a startup and small business marketing services company looks like.
We think that’s a good thing. A GREAT thing.

 

Today’s business landscape is no longer about fitting in.
It’s about standing out.

In a world of copycat offerings and outwardly-identical business models, a company needs to create brand and value differentiation in the minds of its new and existing customers.

So, we practice what we preach: Part of how we demonstrate our differentiation from other marketing companies is our outlook, our approach, our values and our opinions.

We don’t just like to think that we’re different. We know we are.

After reading the following, hopefully you will too.

“Are you a marketing agency?”

Not quite. We’re a team who use our talents and experience to help small to medium-sized organizations, in a variety of ways. Some of those are in marketing and communications, but many of them are not.

We offer a range of integrated marketing services because we believe that’s what companies need today. Integrated marketing for integrated businesses. A single touchpoint for strategy, operations and execution.

We design customer-facing collateral: websites, presentations, brochures, mailers, newsletters. We design your logo and corporate ID.

We help your website rank highly in search engine results by employing the latest techniques and processes in Search Engine Optimization.

We develop inbound marketing strategies, create text and visual content, and monitor your organization’s social media presence.

We develop ad strategies, design campaigns, execute online (PPC) or print-based advertising, and monitor and report on the results.

We take your digital content and translate it so that, to the reader, the end result looks as though it was written in that language from the start.

We offer PR services issuing SEO-optimized media releases, case studies, and lobbying / schmoozing journalists and industry influencers.

Perhaps you’re a manufacturer looking for resellers – at home or overseas – and need someone to find them and manage them. Maybe you’re looking for ways of generating leads using the web, mobile devices, video, or email. Or maybe what you need is something else entirely.

We’re not a marketing agency, since marketing isn’t all that we do. It’s not a traditional customer/supplier relationship that we’re talking about here.

It’s a partnership.

 

“What’s your hourly rate?”

We don’t have an hourly rate.


What?!?   Yes, it’s true – we don’t. How come? Because we think that charging by the hour prevents us (i.e. that’s you and us) working to our fullest potential.

We see many downsides by working on projects and charging by the hour :

  • You don’t call us (or want us to call you too much) because the clock’s ticking,

  • We could drag out a project for longer, since we’d be getting more money for it. (We wouldn’t, but we could.)

We think it’s far better for everyone concerned that we charge for the project as a fixed amount, regardless of project duration. That way you know exactly how much the job is going to cost, and we can concentrate on delivering the best possible result. No-one’s counting billable hours, because there aren’t any.

If you REALLY insist on us charging on a per-hour basis (as we have been forced to do in the past) then sure, we’ll do it.

However, from experience we don’t believe that either of us are going to be as happy with the final result.

“How do you do what you do?”

  • Connector.

    We are transparent

    Just as with any successful partnership, we’re nothing less than 100% honest and upfront with you at all times. We let you know what we’re doing, why and how we’re doing it – and what it’s all costing you.

  • Connector.

    We are bold

    We believe in aiming high, and standing out from the crowd. We aim for the remarkable, and won’t settle for the routine.
    There’s a great quote from advertising master David Ogilvy that we love:


    “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

  • Connector.

    We are fun

    We love what we do, and it shows. We have a great time doing it – “all work and no play”, and all that. If you’re looking for a straight-laced, gray-suited bunch of humorless clones, then move along.

  • Connector.

    We are inquisitive

    In our book there’s no such thing as the ‘right way.” We believe in continually learning, experimenting, and exploring new ways to solve client problems.

  • Connector.

    We are flexible

    Goals, expectations, environments, ideals, targets, missions – and budgets – can change. We can change with them.

“How Much Is This Going To Cost Me?”

“How much for a website, brand design, or a ‘full-option’ marketing engagement program?” That’s not how it works with us.

We consider every client engagement as being unique since every business has its own particular issues, needs, and goals. Our marketing services are designed specifically around each client. As a result, it’s impossible to give pricing details before we know about your business.

We’re more expensive compared to you hiring a freelancer. But we’re more affordable compared to you taking on a fulltime marketing person – plus you get the experience and capabilities of 19 specialists, rather than just one individual. You also have more flexibility with us, since there are no long term contracts, retainers, or commitments.

Let us know your budget, and we’ll do our very best to make it happen. If we think your budget is too low for the results you’re expecting, we’ll let you know. Even if that means we don’t end up working together.

 

Before You Hire Us…

Hopefully you like what you’ve heard so far, and you’re thinking of getting us on board. That’s great.
Here are a few other things that you should know about us:

NO FLUFF. We’re not into writing and presenting long, complicated and elaborate plans jam-packed with nonsensical gibberish. Today’s commercial environment changes so fast that they’d be out-of-date by the time you received them anyway.

ONE STEP AT A TIME. We work with you to find out what the single most valuable contribution could be to your organization, and then we do it. Once we’ve done it, and we’re all happy with it, then we look at the next thing.

YOU’RE GOING TO HEAR FROM US. A LOT. We all need to be on the same page at all times. This is perhaps the only part of working with us where no-one wants any surprises. That means phone calls, Skype™ chats, and online tools.

WORK, WARTS ‘N’ ALL. Sketches, doodles, collages. Maybe the occasional scribble on the back of a napkin. With us, you’re as much a team member as anyone else. You’re not a passive audience, there for us to present some super-polished final deliverable. You won’t get any dog-and-pony shows with us. You’re part of the project.

SUSTAINABLE WORK HABITS. Weekends and evenings give everyone time to chill-out, to think, to rest, and to recharge. The result is fewer stupid decisions, happier and more focused project participants – and a better result.

HUMOR MATTERS. While we take our work seriously, we like to have some fun along the way.

One More Thing…

Please don’t take this the wrong way. But just as you need to be assured that we’re the right fit for you, we need to know that you’re the right client for us. If you haven’t had a chance yet, please take a look at our 3 Rules Of Engagement.

 

So what are you waiting for?

Get in touch with us now. Let’s talk.

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